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Global marketing phenomenon Hello Kitty heads for Drusillas Park
An action-packed children’s attraction is stepping up a gear after signing a deal to bring a popular kids’ character through its doors.
Drusillas Park in Alfriston has agreed a deal with Japanese firm Sanrio to bring a new ‘Hello Kitty Secret Garden’ to its site from spring 2014.
The new permanent attraction will include a Hello Kitty car ride, a tea cup ride and a ‘reach for the sky’ hopper ride and will be the first of its kind in the country.
Kids can also fill their boots at a Hello Kitty bedroom and beauty parlour and indulge in meet and greet event days held over school holidays.
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The park which was named as ‘visitor attraction of the year’ by Tourism South East in 2011, will invest more than £1million in the secret garden – the firm’s biggest investment to date.
Laurence Smith, managing director of Drusillas, said: “Drusillas has always been a mix of animals and leisure attractions and we think Hello Kitty and Drusillas are a perfect match.
“We will be working very hard to ensure this new area blends in with the rest of the park. Above all, we hope our visitors will appreciate a completely new attraction to the park which will be included in the daily price.”
Hello Kitty – a Japanese bobtail cat with a red bow – first appeared on a vinyl coin purse in the country in 1974 and was brought to the United States in 1976.
As of 2010 the cute cat grew into a global marketing phenomenon and is now worth billions of pounds a year. The new attraction at Drusillas Park joins more than 20,000 other Hello Kitty endorsed products produced and marketed each year.
For more information visit drusillas.co.uk.
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