TV PRESENTER Kate Humble teamed up with an environmental charity to take part in a beach clean.
The star joined volunteers on the beach near the West Pier in Brighton to collect litter and raise awareness of the 2014 Barefoot Wine Beach Rescue Project.
The scheme, run in association with Surfers Against Sewage (SAS), is a nationwide initiative to keep the UK’s beaches “barefoot friendly”.
Volunteers who came along to yesterday afternoon's clean up were given a t-shirt and rewarded with a glass of wine when they finished.
Kate, the campaign's ambassador, said: “We are extremely lucky to have such beautiful beaches in our country - it’s only right we do what we can to create coastal communities that exist in harmony with nature.
“Brighton is one of the most visited beaches in the UK and it is clear it is very well looked after.
“However you are still going to find litter and it is vital we get the message across.
“I've just done 200 metres and there are a lot of small bits and pieces hidden under the pebbles, including plastic and metal bottle tops. There are also bits of old fishing nets and string.
“Not only is litter unsightly, it is also dangerous to marine wildlife.
“A lot of people think if they leave rubbish on the beach it will be washed out by the tide.
“However all the tide does is move the rubbish from place to another. It will always end up somewhere else and cause problems there.
“I'd like to say a big thank you to the volunteers who came along today for their efforts in the clean-up.
“We are calling on people to stop and think about rubbish and make sure they either take it home or put it in a bin.”
Marine litter causes a reduction in fish and marine mammal populations and the campaign is also calling on communities to pull together to help deal with litter and sewage-related debris.
The team will be at East Wittering beach near Chichester today.
*A beach clean up organised by The Argus at the end of May attracted hundreds of people.
They ended up collecting a lorry-load of rubbish left behind on the city's famous shingle seafront, ranging from bottle tops and beer cans to nappies and discarded plastic.