HUNDREDS of metres of advertising hoardings for the new i360 will be installed on Brighton seafront.

The attraction’s designers Marks Barfield have applied for permission to install 340 metres of hoardings at the site.

The hoardings will include images of the tower, information about the i360 and local regeneration as well as viewing panels to look into the site.

If given permission they will go up in three phases this summer, in October once work around the sewer is complete and in December with the completion of arches east of the site.