Pie company to promote product using a computer game

Pie company to promote product using a computer game

Pie company to promote product using a computer game

First published in News
Last updated

A computer game is helping promote a pie company.

Shoreham based Higgidy Pies has teamed up with Horsham digital firm Jumpstart to create the Catch a Quiche game which they hope will get customers interested in buying their products. The game has been designed to gather information on customers.

Higgidy brand manager Amy Stevens said: “We love creating ways for people to enjoy, and talk about, good food, and ‘Catch a Quiche’ is perfect for sharing our love of picnics. We wanted to make a game that people would want to play – not a dull salesy brand tool – and we’ve been blown away by the number of people who return time and time again, simply because they like it.”

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