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Lies, damn lies and statistics

Photograph of the Author By Alison Thomson - Great train blogger »

No doubt my fellow commuters spotted the story carried in so many dailies recently about infestations of bugs in train and bus carriages. I must be the only person who never caught sight of it, or indeed of any of the little critters that are said to outnumber us humans by about 100 to one on the train.

(I didn't spot it in either the Metro or the Evening Standard, the daily rags of choice for us commuters, and naively assumed they hadn’t run it — conscious as they were that should we travelling passengers discover we were sitting in the midst of a pestilent epidemic, it might cause instant panic. See link — they’re not that sensitive.)

So, it was reported that, besides the great unwashed, we’re also now apparently sharing our journey with:

Up to 1,000 cockroaches (behind lighting panels, ceiling panels & under the floor)

Up to 200 bedbugs (in seat fabric)

Up to 200 fleas

I stumbled across the story in the Guardian’s Bad Science column, where Ben Goldacre tried to get to the bottom of the figures, and revealed that the whole bug scare was just that, a scare.

Turns out Rentokil had just won a £200m, five-year contract with Transport for London, and how better to justify their work than by revealing how bad things are now, and how much better they will be once the super-pest men are brought in to clean up?

The company’s now had to apologise, after a protracted Twitter storm (see @bengoldacre Twitter feed), and point out that the figures were based not on actual research but on a theoretical model, which made assumptions based on ideal breeding conditions — an equal number of boy and girl bugs, constant temperatures, plenty of food (they’re probably not wrong on that one, now are they?) and no human feet to stamp on them — almost none of which is ever the case on the London-to-Brighton (right, commuters?).

It's cheap journalism — or churnalism, churning out press releases without questioning their content or even checking the source — and a reminder that we really shouldn't always believe what we read.

So if you’re reading this on your laptop as you whizz past Preston Park, first check out the links to back up what I'm saying, and then, I’d pick your feet up and tuck your trousers into your socks, just in case — those little blighters can get everywhere and you never know where they’ll turn up next.


Comments(2)

anubis says...
7:19pm Thu 25 Mar 10

An excellent piece, Alison; I’d like to believe you have successfully persuaded many of your BLOG readers to make a weekly habit of looking at Ben Goldacre, in the Guardian. However, you understate the magnitude of the real problem.

Unfortunately, general ignorance, misunderstanding and misuse of inferential statistics is ‘the norm’ in today’s society -- not only in the ‘popular press’ (to which you refer), ubiquitous, including government. Watch the adverts on commercial TV tonight -- I challenge you to find a single one not misusing statistics (how many slots advertise a ‘remedy’ that is ‘clinically proven’? – a meaningless expression in the world of science; nothing can be ‘clinically proven’!)

anubis says...
9:24pm Sun 28 Mar 10

Adding a further comment on this post, at this late stage, is probably pointless -- forum readers will assume the discussion (if any?) is past history .. and will look no further ....

Anyway; searching through some old papers/documents (for something I didn't succeed in finding!) this afternoon, I came across this little clipping from the 'Daily Mail' of July 12th 2006:

"HORRORS LUKING UNDER THE DUVET"

"Many of us are spending our nights under filthy duvets packed with dust mites, skin scales and fungus, a study suggests.

"Scientists analysed ten duvets and found they can contain up to 20,000 dust mites. One that had not been washed for eleven years had more than an ounce and a half of debris including skin scales and dust mite faeces.

"Worcester University researchers said seven duvets had never been washed. All contained large numbers of dead mites and debris. Professor Jean Emberlin said in some cases the levels of allergens were dangerous. The dirtiest duvet could trigger symptoms of asthma and conjunctivitis and irritate existing cases of eczema.

"The research, commissioned by Hotpoint Aqualtis, revealed 41% did not wash their duvet every six months. Men appeared to be cleaner, with 36% admitting that didn't clean their duvet every six months, compared to 51% of women."

It seems the old proverb, 'there's nothing new under the sun', has a point, Alison!


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