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Melanie Farmer - Sussex Innovation Centre »
Sussex Innovation Centre's unexpected rap song
Posted on 10:30am Wednesday 8th February 2012
How saying something unexpected, simple and concrete can make your message memorable.
Melanie Farmer - Sussex Innovation Centre »
Knowing your unwritten business plan
Posted on 12:24pm Friday 6th January 2012
The power of chaos and intuition in making ideas happen.
Melanie Farmer - Sussex Innovation Centre »
Addiction to our own magnificence.
Posted on 1:54pm Friday 1st April 2011
When starting a business, we are usually good at the technical side of what we do. But, in order to service, we have to suddenly get good at many other things like finance and marketing. Why not outsource? Or, if not, why not listen to experienced professionals with an open mind? We don't have to know everything in order to achieve mastery over our own domain.
Melanie Farmer - Sussex Innovation Centre »
Innovation: Lessons from Australia
Posted on 10:22am Tuesday 27th July 2010
The Australian wine industry is a great example of how Government cleverly support growth in that country. They created several associations aimed at educating the local palettes, unifying vineyards that are dispersed across a vast country and encouraging the 'cluster' sharing of innovation in the sector.
Melanie Farmer - Sussex Innovation Centre »
The five step guide to becoming a millionaire.
Posted on 3:41pm Friday 28th May 2010
The power of heavyweight teams in making innovation happen.
Melanie Farmer - Sussex Innovation Centre »
Obsession with competence is killing us
Posted on 12:33pm Tuesday 20th April 2010
The British Heart Foundation state that it is costing the UK £9 billion a year to address the issues arising from coronary heart disease. It is alarming that the average age has dramatically reduced from 75 to under 65 in recent years. Much has been said about diet, smoking and levels of regular exercise as the main culprits.
Melanie Farmer - Sussex Innovation Centre »
Closing sales – how NOT to make it look like an act of desperation
Posted on 2:51pm Monday 8th February 2010
10 reasons to call a prospect that do not include asking for the sale…
Melanie Farmer - Sussex Innovation Centre »
A day in the life at SINC
Posted on 5:25pm Tuesday 15th September 2009
I started the day with my comfortable marketing hat on as I read through an academic proposal that is going to a large corporate for a new venture we are assisting them with. Then, I spent time with our IT team plugging in cables and testing to make sure our plasma screen and wi-fi are all set for audio/video on Friday’s Shell STEP regional final presentations. I uploaded and tested 15 presentations and the Shell STEP projects this year are looking fantastic as always.
Melanie Farmer - Sussex Innovation Centre »
How to pick a good idea from a bad one
Posted on 3:01pm Thursday 10th September 2009
The underestimated importance and power of intution in picking a winning idea.
Melanie Farmer - Sussex Innovation Centre »
Shout your greatness from the rooftops!
Posted on 3:45pm Tuesday 25th August 2009
We are really pleased to see the recent launch of the www.iawards.org.uk by the Government to encourage UK innovation.
Mike Herd - Sussex Innovation Centre »
Marketing Anarchy
Posted on 3:38pm Tuesday 25th August 2009
Attended a great support meeting at the Innovation Centre – “Marketing Anarchy”. It was one of SInC’s peer-to-peer sessions where companies can share experience (both good and bad). A great way for new entrepreneurs to try out ideas and increase their confidence.
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