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    <title>The Argus | SInC</title>
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    <pubDate>Sat, 26 May 2012 17:55:00 +0100</pubDate>
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           <title>Sussex Innovation Centre's unexpected rap song</title>
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           <description><![CDATA[
  How saying something unexpected, simple and concrete can make your message memorable.
]]></description>
           <pubDate>Wed, 08 Feb 2012 10:30:00 +0000</pubDate>
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           <title>Knowing your unwritten business plan</title>
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  The power of chaos and intuition in making ideas happen.
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           <pubDate>Fri, 06 Jan 2012 12:24:06 +0000</pubDate>
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           <title>Addiction to our own magnificence.</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/8949203.Addiction_to_our_own_magnificence_/?ref=rss</link>
           <description><![CDATA[When starting a business, we are usually good at the technical side of what we do.  But, in order to service, we have to suddenly get good at many other things like finance and marketing.  Why not outsource?  Or, if not, why not listen to experienced professionals with an open mind?  We don't have to know everything in order to achieve mastery over our own domain.]]></description>
           <pubDate>Fri, 01 Apr 2011 13:54:27 +0100</pubDate>
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           <title>Innovation:  Lessons from Australia</title>
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           <description><![CDATA[The Australian wine industry is a great example of how Government cleverly support growth in that country. They created several associations aimed at educating the local palettes, unifying vineyards that are dispersed across a vast country and encouraging the 'cluster' sharing of innovation in the sector.]]></description>
           <pubDate>Tue, 27 Jul 2010 10:22:29 +0100</pubDate>
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           <title>The five step guide to becoming a millionaire.</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/8191732.The_five_step_guide_to_becoming_a_millionaire_/?ref=rss</link>
           <description><![CDATA[The power of heavyweight teams in making innovation happen.]]></description>
           <pubDate>Fri, 28 May 2010 15:41:21 +0100</pubDate>
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           <title>Obsession with competence is killing us</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/8109196.Obsession_with_competence_is_killing_us/?ref=rss</link>
           <description><![CDATA[The British Heart Foundation state that it is costing the UK £9 billion a year to address the issues arising from coronary heart disease.  It is alarming that the average age has dramatically reduced from 75 to under 65 in recent years.  Much has been said about diet, smoking and levels of regular exercise as the main culprits.]]></description>
           <pubDate>Tue, 20 Apr 2010 12:33:48 +0100</pubDate>
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           <title>Closing sales – how NOT to make it look like an act of desperation</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/4995060.Closing_sales_____how_NOT_to_make_it_look_like_an_act_of_desperation/?ref=rss</link>
           <description><![CDATA[10 reasons to call a prospect that do not include asking for the sale…]]></description>
           <pubDate>Mon, 08 Feb 2010 14:51:28 +0000</pubDate>
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    <item>
           <title>A day in the life at SINC</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/4630371.A_day_in_the_life_at_SINC/?ref=rss</link>
           <description><![CDATA[  I started the day with my comfortable marketing hat on as I read through an academic proposal that is going to a large corporate for a new venture we are assisting them with. Then, I spent time
  with our IT team plugging in cables and testing to make sure our plasma screen and wi-fi are all set for audio/video on Friday’s Shell STEP regional final presentations. I uploaded and tested 15
  presentations and the Shell STEP projects this year are looking fantastic as always.
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           <pubDate>Tue, 15 Sep 2009 17:25:30 +0100</pubDate>
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           <title>How to pick a good idea from a bad one</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/4591868.How_to_pick_a_good_idea_from_a_bad_one/?ref=rss</link>
           <description><![CDATA[The underestimated importance and power of intution in picking a winning idea.]]></description>
           <pubDate>Thu, 10 Sep 2009 15:01:36 +0100</pubDate>
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           <title>Shout your greatness from the rooftops!</title>
           <link>http://www.theargus.co.uk/blogs/blogs/sinc/4564171.Shout_your_greatness_from_the_rooftops_/?ref=rss</link>
           <description><![CDATA[
  We are really pleased to see the recent launch of the www.iawards.org.uk by the Government to encourage UK innovation.
]]></description>
           <pubDate>Tue, 25 Aug 2009 15:45:12 +0100</pubDate>
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           <title>Marketing Anarchy</title>
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           <description><![CDATA[  Attended a great support meeting at the Innovation Centre – “Marketing Anarchy”. It was one of SInC’s peer-to-peer sessions where companies can share experience (both good and bad). A great way for
  new entrepreneurs to try out ideas and increase their confidence.
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           <pubDate>Tue, 25 Aug 2009 15:38:14 +0100</pubDate>
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