Eggs-treme tactics for publicity (From The Argus)

Eggs-treme tactics for publicity

12:20pm Wednesday 12th May 2010 in News By Emily-Ann Elliott

With so many bands releasing new material, up-and-coming groups are always looking for innovative ways to break into the music scene.

But one band has decided to literally break-out – after spending a week living in a giant egg.

Members of The Myst hatched the plan to get their new album White Buffalo noticed.

As part of the Big Brother-style experiment, band members Natasha Wilson and her brothers John and Peter have been living in a 14ft egg opposite the West Pier in Brighton since the weekend.

After spending seven days in the egg they will break out on Saturday, when the Great Escape Festival is taking place in the city, to performtracks from White Buffalo.

Natasha said: “We’d recorded our album and were trying to come up with an idea that raises public awareness of it. We’d been thinking about how you can break out into the media and into the world and came up with this.

“I have been blown away by the level of support this project has received and am so thrilled it has finally happened.”

The egg has been created by sponsors Big Stuff Design.

The company’s design director, Tony Diaz, said: “I enjoy working with exciting, unusual and challenging ideas.

“As soon as I heard about the egg design project, I knew I wanted to do it.”

The egg has a waterless eco-toilet and is environmentally-friendly, with solar powered panels and a wind generator.

Visitors can see into it through a special “air bubble” window.

Free range egg producer The Happy Egg Company is the project’s main sponsor.

A webcam is streaming from the egg at http://www.ustream.tv/ channel/themystbreakout.