HUNDREDS of thousands of spectators lined the route of the Tour of Britain route as it swept through Sussex.

Scores of pubs held village parties to mark the arrival of Sir Bradley Wiggins and Mark Cavendish.

Hotels and guesthouses were fully booked in Brighton and Hove as visitors came to watch the grand finale.

Organisers estimated 300,000 people watched the race.

Landmarks such as the burnt out Eastbourne Pier, Beachy Head, Ditchling Beacon and Brighton Racecourse were shown off in glorious sunshine by TV helicopters.

A spokesman said: “It’s definitely been one of the best stages this year.

“The crowds were some of the biggest if not the biggest of this year’s race.

“In terms of racing and action it’s definitely shaping up to be the best tour yet.

“It will definitely return to Sussex – though when we can’t say just yet.”

Councillor Geoffrey Bowden, chairman of the economic committee, estimated the 100,000 visitors to the city spent a “substantial amount” at bars and shops.

He added: “There’s also a very large but unquantifiable financial value from the television exposure. Coverage included lots of information about the city’s attractions and that would have cost millions if you purchased it as advertising. The great weather meant the seafront looked fantastic on TV. Overall it was a massive success and the organisers were extremely pleased too.”