THERE is a shortage of high quality contemporary homes across Brighton and Hove, particularly for young professionals looking to buy their own flat.

But now Mishon Mackay New Homes is looking to change that after its launch for its new development at iCon in Montefiore Road, Hove, on Friday lunchtime.

Sales manager Sara Van Loock said there has been a massive response to customers hoping to move into the mix of two-bedroom apartments and crowned by two three-bedroom penthouses.

She said: "This development is ideally placed, being near to the centres of both Brighton and Hove, and the beach just a short walk away.

"We expect some of those interested will be looking to move out of rented accommodation. Others may be getting financial backing from their parents.

"It is a challenge for young people to find the best properties across the city because of the shortage, but here we offer a great opportunity and we are very proud of what we have to offer here at iCon.

"We are very excited and confident that the new homes will go quickly. It is a top quality new build, the cost is under £400,000, and the running costs are very reasonable indeed. They are very desirable new homes with a 10 years new homes warranty."

Sara Van Loock said that living in an iconic building is the very essence of cool city living in Brighton and Hove.

She said: "iCon delivers effortless style, a vibrant ambiance and a flawless finish. Created by South Bank Estates, this boutique scheme of just ten apartments is perfectly placed between the café scene of Seven Dials, and the leafy avenues of central Hove, and is ideal for commuting from either Brighton or Hove railway stations.

"It has been created with a youthful, leading edge agenda, to charm and delight the city’s stylish new residents.

"Light-filled open plan living spaces with carefully planned layouts make this an ideal environment for young professionals or those making a family purchase or investment. The raised ground floor apartments would be ideal for downsizers.

"The eclectic mix of external zinc cladding, glass and brilliant white render is set to make iCon a landmark building, and the eco-friendly components will ensure low running costs. "

iCon is ready for occupation with a price guide from £365,000.

Call Mishon Mackay New Homes on 01273 829300 or email newhomes@mishonmackay.com