The Dogs Trust has opened a new flagship store in Brighton.

The shop in St James’s Street will offer the latest fashion finds and vintage pieces.

VIPs (very important pooches) from the charity’s Shoreham rehoming centre, including Coco, were also on hand to help shoppers sniff out a bargain.

The shop is designed to show that second hand is not the second best when it comes to clothes – or the thousands of abandoned rescue dogs awaiting loving homes in the care of the Dogs Trust.

Katy Warren, Dogs Trust Charity shop area manager, said: “After months of planning and preparation, we are delighted to be opening our one-of-a-kind Dogs Trust charity shop here in Brighton.”