STAG and hen parties will be banned from using a zip wire when it comes to Brighton.

That was the message from the developers of the seafront attraction as city councillors granted it planning permission last night. [12/10]

There was unanimous support for the project by members of Brighton and Hove City Council's planning committee. But there were concerns about drinking and noise at the site which used to be the home of the Brighton Wheel.

Ian Coomber, from agent Stiles Harold Williams acting for Paramount Entertainment, told the meeting: "In response to your question on stag and hen parties - they will not be allowed."

Councillor Clare Moonan feared organisers would apply for a licence to serve alcohol - a concern shared by Sussex Police - and claimed this could cause more anti-social behaviour on the seafront.

But councillor Lynda Hyde, who also sits on the licensing committee, said: "They would be very lucky to get a licence [in that area]."

The 300-metre long Brighton Zip, dubbed a "sporty alternative" to the i360, is expected to open in the spring. Operator Paramount Entertainment, which used to run the wheel, has secured a 25 year lease at the site.

It has been hailed as a boost for Madeira Drive and is anticipated to attract more than 32,000 visitors a year. Councillors particularly hoped it would attract more day trippers, the number of which dropped by almost one million last year.

Cllr Hyde added: "I think it's a fantastic application. I saw people enjoying the one in Bournemouth. It's wonderful that people want to invest in our city. It will encourage day trippers to come down. I think it's well thought out.

Councillor Joe Miller said: "It's a vast improvement on what's on the seafront. I look forward to going on it."

There was a last minute surge in objection letters raising concerns about noise and "excessive screaming" from thrill seekers, risk of coins, shoes or other items falling to the ground, complaints it would block the sea view and fears that being open until 11pm would cause problems.

The owners of the crazy golf and café nearby also contested their customers would be "subject to constant noise".

Mr Coomber said reports showed there would not be a severe impact in comparison to general background noise in the area and claimed seagulls alone can reach 80 decibels.

The developer will have to abide by conditions put in place by the committee, including directions on what materials can be used and restricting what the café can serve. They will also be asked to install CCTV as part of crime prevention measures.