AMERICAN Express staff have hit the streets to help promote diversity in the run up to this year’s Brighton and Hove Pride.

Amex merchants across the city - including shops, cafés, restaurants, bars and small independent businesses - re being asked to display a specially designed ‘Proud to celebrate diversity’ sticker in doors, windows and at till points.

They are seen as a show of support for the city’s diverse and inclusive LGBT community.

Amex is a long-standing supporter of Brighton and Hove Pride and is one of the main partners for 2017.

Amex employees will join the Pride Parade on August 5 sporting ‘Proud to celebrate diversity’ t-shirts.

Pride is operated by Brighton Pride CIC, a not for profit community interest company.