Marc Abraham, Kemp Town resident and ITVs This Morning vet, is inviting Brighton to a concert and all the profit goes to dog charities.

In 2009 the World's Biggest Puppy Party was held at Brighton Racecourse and then in 2010 the first Pup Aid concert was held at Stanmer Park.

When talking about the event Marc said, "For me it's all about stopping the demand by banning pups being sold in pet-shops as well as raising awareness by educating the public on how to get a dog."

Playing the event, and supporting the cause, are Los Albertos, Autumn Red, Mean Poppa Lean, Conrad Vingoe, Bitter Ruin, Maria Daines and Elsie.

The Dogs Trust survey last year found that 95% of dog owners said they would not buy a dog from a puppy farm, but estimated that 900,000 did without realising it.

The tickets are only eight pounds and children enter for free so the day really is open to everyone.

Marc is adamant he will continue to raise awareness and said, "I've already been asked to hold a PUP AID in Los Angeles in 2013 as the problem with puppy mills (farms) is also very bad in the States."

The pain of puppy farming has hit many families who adopt a puppy only to find it is too sick to survive away from it's mother so young.

Chris and Carol Rowan were taken in by a very persuasive puppy farmer and they said that as foolish as they felt, it was important to tell other people what to avoid.

Their story will be covered in more detail later.