Raw cold-pressed juice bar, Youjuice, opened its first ever shop on Montpelier Place, Hove.

Owner, Anita Drozd-Alkin, 29, of Brunswick Street East, has a passion for raw cold-pressed juices and her aim is to bring this knowledge to the Brighton and Hove community.

She said: “My brand is all about health, there’s a big difference between supermarket juices in cartons and raw juices freshly pressed on the day.”

The shop uses local and organic fruit and veg for its drinks, which are not pasteurised to lock in all the goodness.

Juices are made in small batches every day and stay fresh for 72 hours.

Cold pressing protects enzymes and minerals, which are normally destroyed during other juicing processes.

Administrator, Natalia Borg, 27, of Cowley Drive, Brighton, said: “I love juicing at home but it’s so nice to be able to go to a shop who specialise in raw cold-pressed juices.

“They taste really fresh and organic and I think it’s great they recycle their glass bottles.”

As well as selling staple juices the company is also are able to tailor-make cleansing plans to suit the individual.

Not only does it sell a wide range of fresh juices, it also sells organic fruit and veg for people who juice at home.

Since opening on Tuesday, October 14, Mrs Drozd-Alkin said she was amazed at the public response and she has been really busy.

She said: “People have been popping in very excited about something fresh and new coming to this part of town.”