Brighton jeweller Posh Totty Designs is celebrating its tenth anniversary by launching a new shop in Sydney Street.

The new store will not replace the existing two on Bond Street and on the sea front, but the idea is for Sydney Street to accommodate a flagship store showcasing personalised jewellery designs.

Since launching the company back in 2004, founder Alice Rivers-Cripps has developed a strong following of loyal customers for her personalised jewellery designs.

Katie Smith, brand development manager for Posh Totty, said: “It means so much to have the Brighton Community backing us.

“We have our loyal customers who routinely think of us for gifts, which is so special, we will be running a scheme to thank their loyalty when the shop opens."

As well as a new store, Posh Totty has also launched a new website, www.poshtottydesigns.com.

“The new website has been a long haul but we are so proud! We aim to have more routine interaction with our customers by way of competitions, blogs and guest designers."

Argus readers are being offered an exclusive ten per cent discount in store all through October, when quoting this article, in celebration of Posh Totty’s tenth birthday as a thank you for supporting a small, independent business.