Features
An ethical make-over
Nearly 2.15 million tonnes of clothes are bought in the UK every year, but their production contributes to draining the
world's natural resources at an alarming rate. SARAH LEWIS meets up with stylist Lou Taylor for an ethical make-over.
Poor Lou
Taylor
had her
work cut
out for
her. When the
Brighton-based
ethical stylist
offered to make
over my wardrobe
in an environmentally
friendly way,
I neglected to tell
her I hate shopping,
and the idea of
"fashion" makes me
weep for the future of
humanity, both for the
staggering disregard for
people and planet so often
displayed by the massive
fashion industry, and for
the fact that people think
it is OK to walk around
as though they are in
the 1980s.
It is surely a tragic indictment
of mankind that 20 years
on we still think puffball
skirts are clever.
The statistics behind the
fashion industry are
startling. Around 25 per cent
of all the insecticides and ten
per cent of all pesticides in
the world are used to grow
cotton. These seep into the
rivers, poisoning precious
water supplies, and leave
fields toxic and barren.
Blood poisoning in cotton
workers is not uncommon
and the World Health
Organisation says that
20,000 people die every
year from pesticide poisoning
within the cotton
industry.
In the UK, around 95
per cent of everything we
wear is imported and the
fashion industry was worth
£44.45 billion.
In 2005, Philip Green, owner
of the Arcadia clothing group,
which includes shops such as
Topshop and BHS, claimed a
£1.2 billion dividend.
The same year, ethical
clothing campaign group
Labour Behind The Label
found the average wage
for garment workers in
Cambodia providing stock for
Green's stores was £25
a month, far below a
living wage.
While Kate Moss gets paid
£3 million to put her name to
a range of clothing, Mauritian
factory workers supplying
the brand would have to
work for 4,000 years to earn
that much.
Ethical fashion network
the Ethical Fashion Forum
says despite the huge profits
made by fashion labels "the
garment industry remains
one of the world's most
exploitative sectors, both
towards people and to the
environment".
Back in Brighton and with
the cotton fields out of sight,
it is easy to be swayed by
a bargain. Indeed, my last
pair of jeans were a guilty
purchase from the Dorothy
Perkins sales, a fact which
Lou is horrified by.
Not only is DP a style nono,
apparently, but, according
to the Sustainable Cotton
Project, each pair of nonorganic
jeans need two-thirds
of a pound of pesticides
and fertilizers just to grow
the cotton.
Lou says: "Apparently 80
per cent of women only wear
20 per cent of their clothes.
And a lesson I've learnt is
that sometimes the most
ethical thing you can do is not
to buy anything at all."
So before we even make
it to the shops, she ploughs
through my clothes, sending
charity-shop-wards those
things that would be better
loved elsewhere and a selection
of grey-coloured items.
"You have a lot of grey
clothes," says Lou.
"That way I can wear
everything with everything
and don't have to worry
about clashing," I say, smugly
thinking how terribly practical
and eco I am. Lou scowls and
throws another grey top in
the charity pile.
She then gets me to try on
every top with every bottom.
In retrospect is seems like an
obvious thing to do, and I
come out the end of it with a
huge list of new outfits, plus a
small list of things I need: to
get my boots resoled, a pair of
smart work shoes, smart
trousers and some tops that
aren't grey.
When we head out to
the shops, Lou makes sure
we meet by the cobblers so
I can get my shoes resoled, in
case I try to sneak off and buy
new ones.
She has already been
around the shops and is
armed with a list of what
I need and what will suit me.
In Get Cutie in Kensington
Gardens, she forces me into a
brightly patterned 1950s-style
dress, handmade in Brighton.
I think I am going to hyperventilate
at the wanton
girliness of it all but actually, I
am forced to admit I look pretty
good (my boobs - they are so
big! My waist - it is so small!).
At £69.50 though, despite
ticking the "locally sourced"
box, we decide it is not
something I would wear often
enough to warrant buying it.
It dawns on me, however,
that Lou probably has an ulterior motive. My sleeping
inner-girl appears to have
heard an alarm clock and by the
time we get to Traid on Duke
Street I barely even flinch as she
throws big skirts and high heels
into the changing room.
Traid stands for Textile
Recycling for Aid. With 900,000
million items of clothing
thrown into landfill every year
in the UK, they aim to divert
some of this to new and loving
homes. They use their profits to
raise funds for overseas aid and
work to educate the public on
the environment and world
poverty issues.
We walk away with an
always useful little black dress
(£15.99) and the much needed
smart work trousers (£8.50).
"Designer" second-hand
stores such as Traid go a long
way to negating the economic
arguments against ethical
clothing. Although even with
new clothes, and fair-trade,
organic cotton jeans going for
upwards of £50, it is worth
remembering the idea is not to
rush out and buy as many
clothes as possible.
Part of the process of greening
your wardrobe is buying
long-lasting, well coordinating
clothes, which can actually
end up cheaper than regularly
having to replace lesser quality
fast-fashion items.
Much to my surprise we then
head for Churchill Square. Lou
says: "Anything from Arcadia
group is going to have a terrible
legacy but there are a lot of
high-street chains that are
really cleaning up their act.
Marks and Spencer has Plan A,
and Next is doing very well
according to Labour Behind
The Label and, surprisingly,
New Look has been making
big improvements."
We try on everything in Next
and bicker about frilly sleeves,
which I think with my broad
shoulders make me look like
Joan Collins circa 1986, but Lou
insists looks fantastic.
In M&S we find a great,
smart work top but discover an
important fashion rule: wearing
one item from Marks can look
good, wearing two makes you
look like your mother.
Then on to shoes, and oh how
very complicated they are when
it comes to shopping ethically.
Shoes are inherently very
un-environmentally friendly to
make, and even Vegetarian
Shoes in Gardner Street
struggle with the fact their
shoes are made from a fossil
fuel. Brighton-based ethical
shoe company Beyond Skin do
great work, but with shoes
tipping £130 a pair, it is hard
going for the average shopper.
We happen upon a pair for
a much more reasonable £50
in Aldo, whose ethical policy
comes across as standard corporate
social responsibility bumf,
with founder Aldo Bensadoun
quoted as being "very well
known for his philanthropy".
He places a premium on being
"a good corporate citizen by
working to enrich the communities
in which we live and work.
It's not uncommon for Aldo or
its employees to participate in
fundraisers or to volunteer their
time for community causes".
Blah blah blah.
The shoes are so beautiful it
pains both Lou and I to walk
away, but we do, all the while
wondering if we can justify
buying them on the basis that
Aldo make huge contributions
to Aids and cancer charities.
It takes me three days to cave
in and head down to Churchill
Square to buy the shoes. One
minimally ethical shopping decision
out of an entirely revamped
wardrobe. Is that really so bad?
Find out more about
Lou Taylor's ethical styling at
www.ethicalstylist.co.uk
11:10am Monday 24th March 2008
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