IT IS rare to find a new build development of luxury apartments on Brighton and Hove’s legendary seafront.

There have been only a handful of new schemes in more than a decade, and they are highly prized.

That sea view, the atmospherics, the lure of the beach or a stroll along the promenade whenever you feel like it – these are the unique and eternally popular qualities of a seafront apartment.

However, seafront living can come at a cost. Period seafront properties, especially listed buildings, can be expensive to maintain and over the course of a century Victorian metalwork, balconies and wooden window frames will inevitably suffer from the seaside weather.

Imagine instead the delights of seafront living without the worry of maintaining an historic building.

New developments offer high levels of sustainability and insulation and are built using modern, long-lasting construction methods which ensure low levels of maintenance is required.

191 Kingsway has been built in the glamorous Art Deco style, a golden era of seaside design. There are just nine apartments, with a choice of two or three bedrooms.

The beautiful curves of the balconies and the smooth stylish facades are set to become an iconic part of Hove’s seafront.

These apartments offer an enviable lifestyle with well-designed flowing layouts and living spaces filled with light.

191 Kingsway is set to become one of the city’s great iconic seafront developments and offers secure underground parking, lift to all floors and an exceptional level of designer specification.

Sara Van Loock, sales manager for Mishon Mackay New Homes, said: “The direct sea views of each apartment are just divine and watching the sun setting over the sea from your own balcony is one of the great delights of Brighton seafront living.”

The crowning glory is the penthouse of more than 1500 sq ft plus a stunning roof terrace. With three bedrooms, two parking spaces and panoramic sea views, this must be the ultimate in seaside escapes.

191 Kingsway is currently under construction, with Completion is scheduled for late spring/early summer 2016.

The prices of released apartments start at £600,000 for a two bedroom apartment.

Call Mishon Mackay New Homes 01273 829300 for your brochure and off-plan appointment.