The Craft Beer Company pub is not just serving up food fit for a king, but designed by the King – and I’m not talking about his royal chubbiness Prince George.

Just up from Western Road in the heart of Brighton, the pub has gained a strong reputation for its ability to meet the whims of even the most demanding of beer connoisseurs with all manner of beers, ales, stouts, ciders, lagers and saisons.

With an expansion upstairs completed this autumn to meet that growing demand, the pub is also dipping its toe into an already packed pool of pubs and restaurants offering Brighton gourmands a fancy burger.

To stand out in this close to saturated market, companies really need to be offering something a little unusual and Craft have turned to the skies for their inspiration and rustled up the Elvis burger in memory of the king of junk food, and occasional singer, Elvis Presley.

With their own twist on the Graceland staple sandwich of peanut butter, banana and bacon, the Craft Beer Company’s meat technicians Forty Burgers have added a beef burger into the mix.

It certainly is something new for my taste buds to contend with and even amid all the confusion of the competing flavours, the succulence of the beef burger and the crispy bacon do shine through.

I’m not convinced that the combination works together but for that the blame probably lies with Elvis, a southern simpleton not known for his taste or sophistication, rather than the execution although I would have liked less peanut butter as its texture made this burger a bit of a jaw sealer.

Fortunately the real headline act on this line-up is not Elvis but the Heat burger – a beef patty soaked in hot buffalo sauce which gives this burger wonderful moisture.

The meat has just the right level of heat and blends beautiful with salty pickles and cooling blue cheese to create a burger capable of headlining in Vegas.

A support act of sweet potato fries were crunchy and moreishly salty while the chips sprinkled with bacon dust, presumably by the fairy hogmother, sound intriguing but were sadly unavailable on the day of the review.

And the pub can also offer up The Prince Rainier of luxury chips with the humble potato drizzled with truffle oil and showered in generous parmesan shavings for a real rich accompaniment.

And to wash down your gourmet burger, you certainly won’t be spoilt for choice with friendly and knowledgeable staff on hand to help guide you through what compliments what.

I was recommended a wonderfully hoppy and light IPA called Arise from Firle-based Burning Sky while my significant other enjoyed a Danish saison called Evil Twin which was a vibrant pink with a refreshing beetroot and orange flavour. In short, if you’re lonesome tonight, slip on your blue suede shoes and let this alehouse rock your tastebuds.

22-23 Upper North Street, Brighton, East Sussex, BN1 3FG. 01273 723736 brighton@thecraftbeerco.com.