Council cashes in on new billboards across Brighton and Hove (From The Argus)
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Council cashes in on new billboards across Brighton and Hove
10:50am Thursday 6th December 2012 in News By John Keenan
A billboard on the side of a building on the corner of Robert Street and North Road, Brighton
New billboards are to be installed across a city to raise funds for their cash-strapped council.
The Green administration of Brighton and Hove City is looking to use space in the city to generate more income from advertising.
It has appointed J C Decaux to find potential new sites and to sell advertising space on existing and new hoardings.
The global outdoor advertising company will be officially appointed at the next meeting of the council’s procurement team after approval from its policy and resources committee last week.
The council earns £200,000 annually through advertising billboards.
It believes that additional income of £250,000 a year can be generated from new sites.
The majority of advertising income comes from events being advertised at the Brighton Centre.
There are currently eight advertising hoardings around the city at Cavendish Street Car Park, the junction of Viaduct Road and Ditchling Road and six in Wellington Street, Portslade.
Subject to planning
A spokeswoman for the council said the public will be consulted as part of the planning process for any potential new sites.
She said: “Any potential visual impact from the installation of new advertising structures in the city will be minimised by carefully evaluating each new site over time.
“In addition, any new installation will be subject, where appropriate, to planning and advertising consent.”
Councillor Jason Kitcat, leader of the council, said: “Part of the contract that is to be awarded is the requirement for the chosen company to identify potential future sites to the council.
“These would be then considered on a case by case basis and would need council approval and advertising consent.”
Gill Mitchell leader of the Labour group at the council said: “While we do not want to see a proliferation of advertising hoardings around the city, we support the committee’s recommendations.
“We are adamant that any new sites identified must come back to the committee for approval.”
The new contract is due to commence in January 2013 and last for ten years.
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Comments(30)
MuammarQaddafi
says...
11:26am Thu 6 Dec 12
qm
says...
11:43am Thu 6 Dec 12
"It has appointed J C Decaux to find potential new sites and to sell advertising space on existing and new hoardings."
Cost of J C Decaux: £250,000
Loss = £50,000
Seems alright to me . . . splutter . . .
qm
says...
11:44am Thu 6 Dec 12
Surely not!
says...
11:52am Thu 6 Dec 12
qm wrote:I don't understand..where did you get your figures from?
"It believes that additional income of £250,000 a year can be generated from new sites."
"It has appointed J C Decaux to find potential new sites and to sell advertising space on existing and new hoardings."
Cost of J C Decaux: £250,000
Loss = £50,000
Seems alright to me . . . splutter . . .
Vigilia
says...
11:56am Thu 6 Dec 12
Almost enough to cover the annual deficit on providing the travellers' transit site at Horsdean.
ripmaxman
says...
12:18pm Thu 6 Dec 12
I would like to know how much the council is paying Decaux and how much impact this will have on the supposed income from the new bill boards, if any.
We have a party who run NO other councils in the UK and in the view of many they don’t have a clue how to run this one.
Jimmy Stewart's Imaginary Rabbit
says...
12:24pm Thu 6 Dec 12
Will's blog
says...
12:54pm Thu 6 Dec 12
Dealing with idiots
says...
1:15pm Thu 6 Dec 12
http://present.brigh
ton-hove.gov.uk/mgEP
etitionDisplay.aspx?
ID=360&RPID=6033530&
HPID=6033530
sussexram40
says...
1:18pm Thu 6 Dec 12
ruberducker
says...
2:50pm Thu 6 Dec 12
w about a toll to use the cycle lanes,money raise to pay for cyclist to have there bikes sprayed to another colour"so long as its not pink".
it does not matter a jot what the the green's do---there going to %^&*it-up,more ,.."BRIGHTON THE PLACE TO BE"what a lark.
Sussex jim
says...
4:39pm Thu 6 Dec 12
Orlando Faark
says...
6:45pm Thu 6 Dec 12
"The Greens: serving you right"
Idontbelieveit1948
says...
6:52pm Thu 6 Dec 12
sussexram40 wrote:Difficult, considering what the Greens have already managed to do
I think billboards are ugly and will lower the tone of the place.
sussexram40
says...
7:29pm Thu 6 Dec 12
Cliff Huxtable
says...
8:56pm Thu 6 Dec 12
Valuation of CD1 on a plate has got to be tens of thousands?
brightonsaints
says...
9:06pm Thu 6 Dec 12
HJarrs
says...
9:07pm Thu 6 Dec 12
Dealing with idiots wrote:So there is you and a prominent local Tory behind this. Many more? Popular movement?
Hardly a ringing endorsement by Gill Mitchel but thankfully she will soon hava an opportunuity to stake her place in Brighton and Hove history and work with the Conservatives for the benefit of all the peole of B&H. You can help make it happen and sign the Save Our City vote of no confidence in the Green administration e-petition.
http://present.brigh
ton-hove.gov.uk/mgEP
etitionDisplay.aspx?
ID=360&RPID=6033
530&
HPID=6033530
Dealing with idiots
says...
10:15pm Thu 6 Dec 12
HJarrs wrote:Come on Jars you know you want to.
Dealing with idiots wrote: Hardly a ringing endorsement by Gill Mitchel but thankfully she will soon hava an opportunuity to stake her place in Brighton and Hove history and work with the Conservatives for the benefit of all the peole of B&H. You can help make it happen and sign the Save Our City vote of no confidence in the Green administration e-petition. http://present.brigh ton-hove.gov.uk/mgEP etitionDisplay.aspx? ID=360&RPID=6033 530& HPID=6033530So there is you and a prominent local Tory behind this. Many more? Popular movement?
http://present.brigh
ton-hove.gov.uk/mgEP
etitionDisplay.aspx?
ID=360&RPID=6033530&
HPID=6033530
qm
says...
11:31pm Thu 6 Dec 12
Orlando Faark wrote:Ouchee!
Suggested bill board slogan:
"The Greens: serving you right"
Vigilia
says...
11:50pm Thu 6 Dec 12
143 people out of the quarter of a million who live under their administration have bothered to sign it.
They clearly have an overwhelming endorsement.
Maxwell's Ghost
says...
7:00am Fri 7 Dec 12
A few retired old boys, middle class mums with wealthy partners who fund them to potter about in politics and a few suspects who have their own agendas for choosing to play politics.
It's nice to see the Greens making money. I'm not sure about allowing capitalist companies advertise products though. Will car ads be allowed? Halfords pink bikes? Products with vast air miles? Large carbon footprints?
Perhaps the Greens could ask the hoardings company to sponsor a shelter under each board for the homeless to sleep in.
John Steed
says...
8:11am Fri 7 Dec 12
sussexram40 wrote:correct and they have, now how about some nice neons on top of sussex heights & the RSCH
I think billboards are ugly and will lower the tone of the place.
HJarrs
says...
8:57am Fri 7 Dec 12
Dealing with idiots wrote:I am looking forward to the debate.
HJarrs wrote:Come on Jars you know you want to. http://present.brigh ton-hove.gov.uk/mgEP etitionDisplay.aspx? ID=360&RPID=6033Dealing with idiots wrote: Hardly a ringing endorsement by Gill Mitchel but thankfully she will soon hava an opportunuity to stake her place in Brighton and Hove history and work with the Conservatives for the benefit of all the peole of B&H. You can help make it happen and sign the Save Our City vote of no confidence in the Green administration e-petition. http://present.brigh ton-hove.gov.uk/mgEP etitionDisplay.aspx? ID=360&RPID=6033 530& HPID=6033530So there is you and a prominent local Tory behind this. Many more? Popular movement?
530& HPID=6033530
Joshiman
says...
9:29am Fri 7 Dec 12
Fairfax Sakes
says...
11:44am Fri 7 Dec 12
Dealing with idiots wrote:Come on mate, good effort and fair play no one likes the Greens but enough is enough. Should be pretty clear you're not gonna get anywhere near enough votes to even raise this at a council meeting . Never mind that, even if it did get though it would be "discussed" then forgotten about pretty quickly-thats called Realpolitik. Furthermore trying to subvert democratic process by popular revolt is a pretty slippery slope...better off leave it to the next election when they will be roundly rejected by the electorate.
Hardly a ringing endorsement by Gill Mitchel but thankfully she will soon hava an opportunuity to stake her place in Brighton and Hove history and work with the Conservatives for the benefit of all the peole of B&H. You can help make it happen and sign the Save Our City vote of no confidence in the Green administration e-petition.
http://present.brigh
ton-hove.gov.uk/mgEP
etitionDisplay.aspx?
ID=360&RPID=6033
530&
HPID=6033530
funkyyoyo
says...
2:13am Sat 8 Dec 12
please remind me how much those 'cycle counters' cost again,you know the ones that dont work and are being removed!! nice one,i wonder if you would of installed them if you had to pat for them!!! muppets the lot of them,prob fiddling the books like the cheating lying thieving snakes called mp's... corrupt b astards the
lot of them
funkyyoyo
says...
2:14am Sat 8 Dec 12
please remind me how much those 'cycle counters' cost again,you know the ones that dont work and are being removed!! nice one,i wonder if you would of installed them if you had to pay for them!!! muppets the lot of them,prob fiddling the books like the cheating lying thieving snakes called mp's... corrupt b astards the
lot of them
Dealing with idiots
says...
6:46am Sat 8 Dec 12
Fairfax Sakes wrote:The only thing necessary for the triumph of evil is for good men to do nothing.
Dealing with idiots wrote: Hardly a ringing endorsement by Gill Mitchel but thankfully she will soon hava an opportunuity to stake her place in Brighton and Hove history and work with the Conservatives for the benefit of all the peole of B&H. You can help make it happen and sign the Save Our City vote of no confidence in the Green administration e-petition. http://present.brigh ton-hove.gov.uk/mgEP etitionDisplay.aspx? ID=360&RPID=6033 530& HPID=6033530Come on mate, good effort and fair play no one likes the Greens but enough is enough. Should be pretty clear you're not gonna get anywhere near enough votes to even raise this at a council meeting . Never mind that, even if it did get though it would be "discussed" then forgotten about pretty quickly-thats called Realpolitik. Furthermore trying to subvert democratic process by popular revolt is a pretty slippery slope...better off leave it to the next election when they will be roundly rejected by the electorate.
Don't worry. you sit in the warm and watch the telly.Leave it up to people like me to sort things out.
Fight_Back says...
11:14am Thu 6 Dec 12