Tweetathon at hospital’s a hit

The Argus: Royal Sussex County Hospital Royal Sussex County Hospital

A hospital's first live tweet-a-thon has been branded a success.

Staff at Royal Sussex County Hospital in Brighton spent two days giving live updates of what was happening in its accident and emergency department.

It was part of a campaign to raise awareness about other NHS services available in the city and ease the pressure on the already busy hospital.

Throughout Monday, December 10 and Tuesday, December 11, the hospital tweeted various reasons why people were turning up, followed by details of the places where they could have got help elsewhere.

There were also examples of the contrast between actual emergencies and people arriving with minor problems.

The tweetathon took place just after the hospital had experienced a much busier than expected weekend.

Large numbers of patients were having to be admitted before enough could be discharged to make room for them, leading to a shortage of available beds.

Cancelled operations

Bosses were forced to cancel some operations as they worked to get things back on track.

It is believed many people turn up to A&E when they don’t need to because they are not aware of what else is available. Others turn up because they struggle to get an appointment to see their GP.

The hospital trust is working with doctors, NHS Sussex and other community and social services to make it easier for patients to access the services they need so they don’t end up visiting the hospital when they don’t need to.

A hospital spokesman said: “The aim of the campaign was to send out the message that A&E should only be used for emergencies and that there are other local healthcare services available for conditions that are not emergencies.

Educating people

“We have received positive feedback from a number of people who followed the campaign and found it useful and enlightening.

“It is difficult to measure the impact the campaign has made in terms of numbers but we hope it has helped to educate some people of the other health services available to them.”

Alternatives to A&E include the walk-in health centre at Brighton station, pharmacists, GPs and NHS Direct on 0845 4647.

 

See the latest news headlines from The Argus:

More news from The Argus

Follow @brightonargus

The Argus: Daily Echo on Facebook - facebook.com/southerndailyecho Like us on Facebook

The Argus: Google+ Add us to your circles on Google+

Comments (3)

Please log in to enable comment sorting

8:27pm Thu 13 Dec 12

Orlando Faark says...

Sadly, NHS Direct seems to me to be an expensive waste of time.
I think trying to get nurse 'specialists' and pharmacists to do the job of properly qualified and experienced doctors will do two things: reduce survival; deliver a small financial saving. Perhaps that's the plan.

Why does it seem that the first thing some senior managers in the UK do upon appointment is to re-advertise their own jobs - pretty much word-for-word to get a lowly paid underling to do 90% of their work - spluttering incomprehensibly about 'strategic thinker' when challenged about their subsequent role. Perhaps no other senior managers prevent other senior managers farming-out their own jobs (that they were seemingly employed to do themselves for inflated old-school remuneration packages) because they're all at it?

Don't agree? Look at how much the NHS spend on management consultants (because they can't do the job themselves on 120k a year?).
Sadly, NHS Direct seems to me to be an expensive waste of time. I think trying to get nurse 'specialists' and pharmacists to do the job of properly qualified and experienced doctors will do two things: reduce survival; deliver a small financial saving. Perhaps that's the plan. Why does it seem that the first thing some senior managers in the UK do upon appointment is to re-advertise their own jobs - pretty much word-for-word to get a lowly paid underling to do 90% of their work - spluttering incomprehensibly about 'strategic thinker' when challenged about their subsequent role. Perhaps no other senior managers prevent other senior managers farming-out their own jobs (that they were seemingly employed to do themselves for inflated old-school remuneration packages) because they're all at it? Don't agree? Look at how much the NHS spend on management consultants (because they can't do the job themselves on 120k a year?). Orlando Faark

9:04pm Thu 13 Dec 12

thecityboy says...

if this how they address the real issues then god save the profession? totally out of order, if not a vigilantism stunt twitted approach,its Chief Executive should answer for this,where there are many symptoms if self diagnosed wrongly could be matter of life and death, ask those who lost loved ones turned away by this department with an aspirin,the real cause obviously its the only A&E for the whole city and its been run down by its incompetent management ,and anyone who visited Brighton A&E will tel you how staff congregating by their desk chatting to each other while ques of patent are left to wait to be seen..meanwhile another waste of money advertising dispeakable tasteless cardboard size poster depicting the film the usual suspect to patronizes its customers placed at reception!! what next every would be patent has to twitte first?! shame on you all
if this how they address the real issues then god save the profession? totally out of order, if not a vigilantism stunt twitted approach,its Chief Executive should answer for this,where there are many symptoms if self diagnosed wrongly could be matter of life and death, ask those who lost loved ones turned away by this department with an aspirin,the real cause obviously its the only A&E for the whole city and its been run down by its incompetent management ,and anyone who visited Brighton A&E will tel you how staff congregating by their desk chatting to each other while ques of patent are left to wait to be seen..meanwhile another waste of money advertising dispeakable tasteless cardboard size poster depicting the film the usual suspect to patronizes its customers placed at reception!! what next every would be patent has to twitte first?! shame on you all thecityboy

9:40am Fri 14 Dec 12

Morpheus says...

Branded a success but not a word about how it changed the number of people attending A&E.
Branded a success but not a word about how it changed the number of people attending A&E. Morpheus

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree