Brighton pub sorry over Frape poster

The Argus: The Festive Frape poster that caused the row The Festive Frape poster that caused the row

A pub has apologised after a “misguided” advertising campaign that seemed to condone rape.

The Hobgoblin pub in London Road had put up posters in the pub and online advertising its “Festive Frape” promotion.

Customers were invited to use the pub’s name in the status section of their Facebook pages and encourage friends to “like” the comment in exchange for a free shot.

The promotion was based on the colloquial phrase Frape, which means to post on someone’s Facebook wall without their permission.

But several people contacted the pub complaining the poster, which could be easily misread as festive rape, was offensive and normalised the term rape.

Others took to Facebook and Twitter to condemn it.

Nicole Healing was one of the first to spot the poster and complain to the pub.

'Affront to victims'

She said: “I remain astonished that any person would deem this suitable for marketing purposes and seemingly not realise the offence it could cause.

“This is not simply tongue-in-cheek frivolity, but an affront to all victims of sexual abuse and sexual crime.”

Some people contacted the charity Survivors’ Network, which supports female survivors of sexual violence and abuse.

A spokeswoman said: “The majority of people who saw the poster and Facebook page would know someone who has been raped at some point in their life and would find the use of the terms unacceptable, offensive and distasteful.

“We are encouraged by the public outrage about this campaign and the pub’s swift response to apologise and to remove all connected publicity material. Our message for the festive season is simple, rape is wrong – don’t joke about it, don’t condone it, don’t do it.”

'Deep regret'

John Purchese, the manager at the pub, admitted the campaign was “misguided” and made clear there was never any intention to legitimise rape.

The pub released a statement which said: “We deeply regret any offence our recent advertising may have caused and would like to apologise to anyone who may have misinterpreted the advert in question.

"We will no longer be using this advert and understand that a minority of people found it to be offensive. It was never our intention to cause such offence and our unreserved apology is sincere.

"On reflection it was naive to use an urban phrase that could be misinterpreted in this way.”

The pub has pledged to donate £250 to a local rape victim's charity.

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Comments (33)

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1:29pm Fri 14 Dec 12

PorkBoat says...

Did Nathan Barley design the poster?
Did Nathan Barley design the poster? PorkBoat

1:54pm Fri 14 Dec 12

aat99 says...

engage brain ......

doesn't anybody sense check this with colleagues, etc ....

what idiots ...
engage brain ...... doesn't anybody sense check this with colleagues, etc .... what idiots ... aat99

1:56pm Fri 14 Dec 12

scrackett says...

"Misinterpreted the advert"? "A minority"? That is the most offensive non-apology I've even seen. Obviously a pub to be avoided - I would hope that most pubs in Brighton don't think that rape is a joke to be used lightly and to promote your business.
"Misinterpreted the advert"? "A minority"? That is the most offensive non-apology I've even seen. Obviously a pub to be avoided - I would hope that most pubs in Brighton don't think that rape is a joke to be used lightly and to promote your business. scrackett

2:26pm Fri 14 Dec 12

hoveonian says...

Huge over reaction, im sure 99% of people under the age of 40 would find absolutely nothing wrong with the word 'frape' and know exactly what it means. And by using the facebook logo and no sexual imagery on the poster , i fail to see how anyone found it to be remotely offensive.
Huge over reaction, im sure 99% of people under the age of 40 would find absolutely nothing wrong with the word 'frape' and know exactly what it means. And by using the facebook logo and no sexual imagery on the poster , i fail to see how anyone found it to be remotely offensive. hoveonian

2:28pm Fri 14 Dec 12

Howard Roark says...

"minority of people found it to be offensive" ? No, the majority of people found it offensive only a minority actually complained. You need to sort out your communications, the poster should never have been created and your apology demonstrates you still don't get it.
"minority of people found it to be offensive" ? No, the majority of people found it offensive only a minority actually complained. You need to sort out your communications, the poster should never have been created and your apology demonstrates you still don't get it. Howard Roark

2:30pm Fri 14 Dec 12

Cave Johnson says...

Frape. Facebook + Rape. How on Earth is this not offensive? Trivialising this horrible crime to compare it to someone posting something on your facebook profile. It is highly offensive to anyone with half a brain.

And they were not quick to apoligise by any means! They were quite dismissive at first.

Rape is never funny!
Frape. Facebook + Rape. How on Earth is this not offensive? Trivialising this horrible crime to compare it to someone posting something on your facebook profile. It is highly offensive to anyone with half a brain. And they were not quick to apoligise by any means! They were quite dismissive at first. Rape is never funny! Cave Johnson

2:36pm Fri 14 Dec 12

Cave Johnson says...

Frape. Facebook + Rape. How on Earth is this not offensive? Trivialising this horrible crime to compare it to someone posting something on your facebook profile. It is highly offensive to anyone with half a brain.

And they were not quick to apoligise by any means! They were quite dismissive at first.

Rape is never funny!”
Frape. Facebook + Rape. How on Earth is this not offensive? Trivialising this horrible crime to compare it to someone posting something on your facebook profile. It is highly offensive to anyone with half a brain. And they were not quick to apoligise by any means! They were quite dismissive at first. Rape is never funny!” Cave Johnson

2:41pm Fri 14 Dec 12

hoveonian says...

Rape :an act of plunder, violent seizure, or abuse; despoliation; violation: Rape is not necessarily a sexual word
Rape :an act of plunder, violent seizure, or abuse; despoliation; violation: Rape is not necessarily a sexual word hoveonian

2:47pm Fri 14 Dec 12

Cave Johnson says...

Rape isn't about sex, it's about violence and fear. How can that be compared to someone posting on your facebook? Do you not see how incredibly offensive and patronising that is? Are you utterly insensitive? Most rapes go unreported due to victims fearing they won't be believed. So making light of it isn't going to help is it?
Rape isn't about sex, it's about violence and fear. How can that be compared to someone posting on your facebook? Do you not see how incredibly offensive and patronising that is? Are you utterly insensitive? Most rapes go unreported due to victims fearing they won't be believed. So making light of it isn't going to help is it? Cave Johnson

3:01pm Fri 14 Dec 12

hoveonian says...

I give up, how on earth is this news.
I give up, how on earth is this news. hoveonian

3:15pm Fri 14 Dec 12

tooned_in says...

jeeeeez how petty how is this encouraging rape? some folk will complain about anything just to complain as if anyone would support or encourage rape!!!!

I agree with Hoveovian doesnt constitute news to me.
jeeeeez how petty how is this encouraging rape? some folk will complain about anything just to complain as if anyone would support or encourage rape!!!! I agree with Hoveovian doesnt constitute news to me. tooned_in

3:26pm Fri 14 Dec 12

Cave Johnson says...

tooned_in wrote:
jeeeeez how petty how is this encouraging rape? some folk will complain about anything just to complain as if anyone would support or encourage rape!!!! I agree with Hoveovian doesnt constitute news to me.
Noone has said it encourages it, they said it trivialises it.
[quote][p][bold]tooned_in[/bold] wrote: jeeeeez how petty how is this encouraging rape? some folk will complain about anything just to complain as if anyone would support or encourage rape!!!! I agree with Hoveovian doesnt constitute news to me.[/p][/quote]Noone has said it encourages it, they said it trivialises it. Cave Johnson

3:26pm Fri 14 Dec 12

Algeria Touchshriek says...

How can anybody really believe there is a festival about rape??

Complain about something better than that.

Good Lord, whatever next.

Was King Cnut a dyslexic?
How can anybody really believe there is a festival about rape?? Complain about something better than that. Good Lord, whatever next. Was King Cnut a dyslexic? Algeria Touchshriek

3:39pm Fri 14 Dec 12

tooned_in says...

sincere apologies Cavey I did speed read the article that was my first mistake but my point stands. petty!
sincere apologies Cavey I did speed read the article that was my first mistake but my point stands. petty! tooned_in

4:02pm Fri 14 Dec 12

Dealing with idiots says...

Would councillor Ben 'only when I smoke weed' Duncan like to comment?

http://www.theargus.
co.uk/news/9680474.B
righton_councillor_a
pologises_for_rape_t
weet/
Would councillor Ben 'only when I smoke weed' Duncan like to comment? http://www.theargus. co.uk/news/9680474.B righton_councillor_a pologises_for_rape_t weet/ Dealing with idiots

5:13pm Fri 14 Dec 12

canardminceblanc says...

I like the arrogance of Mr Outrage above, who somehow knows that "a majority of people were offended". Know every person who saw the poster do you? No, you don't. I think the Hobgoblin pitched their apology right; they didn't invent the term "frape", it's common currency with students and they're just trying to reach that market. I can't wait for their next poster campaign where they ask if you could "murder" a drink, and all the whining ninnies complain that they know the family of someone who was murdered. Grow up.
I like the arrogance of Mr Outrage above, who somehow knows that "a majority of people were offended". Know every person who saw the poster do you? No, you don't. I think the Hobgoblin pitched their apology right; they didn't invent the term "frape", it's common currency with students and they're just trying to reach that market. I can't wait for their next poster campaign where they ask if you could "murder" a drink, and all the whining ninnies complain that they know the family of someone who was murdered. Grow up. canardminceblanc

5:22pm Fri 14 Dec 12

All 9 of me says...

Brighton welcomes angry feminists.
Brighton welcomes angry feminists. All 9 of me

6:14pm Fri 14 Dec 12

Rita Snatch says...

Some people need to get a life and switch their 'reality' switch on!

Frape is so common on Facebook - almost every user knows its connotations...

There is nothing wrong with that poster - apart from a few dumbos who read it!!!
Some people need to get a life and switch their 'reality' switch on! Frape is so common on Facebook - almost every user knows its connotations... There is nothing wrong with that poster - apart from a few dumbos who read it!!! Rita Snatch

9:45pm Fri 14 Dec 12

Somethingsarejustwrong says...

Rita Snatch wrote:
Some people need to get a life and switch their 'reality' switch on!

Frape is so common on Facebook - almost every user knows its connotations...

There is nothing wrong with that poster - apart from a few dumbos who read it!!!
Easy for you to say
[quote][p][bold]Rita Snatch[/bold] wrote: Some people need to get a life and switch their 'reality' switch on! Frape is so common on Facebook - almost every user knows its connotations... There is nothing wrong with that poster - apart from a few dumbos who read it!!![/p][/quote]Easy for you to say Somethingsarejustwrong

11:06pm Fri 14 Dec 12

funkyyoyo says...

i thought frappe was a coffee!!!! have i missed something here as im from the count ry side !!!!!!!
i thought frappe was a coffee!!!! have i missed something here as im from the count ry side !!!!!!! funkyyoyo

7:53am Sat 15 Dec 12

whereisthe...? says...

Female thought police obviously on patrol here - dont you DARE even PRINT a word that sort of even LOOKS like it MIGHT be a word that WE HAVE DECIDED MEN CAN NO LONGER USE - unless your a female comedian, for instance.


PATHETIC.
Female thought police obviously on patrol here - dont you DARE even PRINT a word that sort of even LOOKS like it MIGHT be a word that WE HAVE DECIDED MEN CAN NO LONGER USE - unless your a female comedian, for instance. PATHETIC. whereisthe...?

7:55am Sat 15 Dec 12

whereisthe...? says...

Oh and FRAPPE also sounds a bit like RAPE - WE'LL BE BANNING THAT WORD NEXT.....
Oh and FRAPPE also sounds a bit like RAPE - WE'LL BE BANNING THAT WORD NEXT..... whereisthe...?

8:38am Sat 15 Dec 12

voiceofthescoombe says...

Nathan barley moment exactly its going to be well beruit plank
Nathan barley moment exactly its going to be well beruit plank voiceofthescoombe

9:20am Sat 15 Dec 12

Nathan L says...

All 9 of me wrote:
Brighton welcomes angry feminists.
thank you for this, was going to comment but nothing could be better put.
[quote][p][bold]All 9 of me[/bold] wrote: Brighton welcomes angry feminists.[/p][/quote]thank you for this, was going to comment but nothing could be better put. Nathan L

9:22am Sat 15 Dec 12

Maxwell's Ghost says...

Hoveorian the dictionary definition is not the same as the legal definition which defines the penetration of the vagina or anus by a penis or other object against someone's will. The legal wording is more eloquent. It used to be the penetration of a vagina with a penis but rapist got clever to this and would attack women using implements as it would be a lesser charge of sexual assault so the law was changed to give a wider definition.
Go to court and see the devastating effect on people, including children, who have been raped.
It's a silly campaign and could have been avoided with little thought and creativity. Lazy really and the creator didn't think that many of the audience may have been raped. Just naive and lazy.
Hoveorian the dictionary definition is not the same as the legal definition which defines the penetration of the vagina or anus by a penis or other object against someone's will. The legal wording is more eloquent. It used to be the penetration of a vagina with a penis but rapist got clever to this and would attack women using implements as it would be a lesser charge of sexual assault so the law was changed to give a wider definition. Go to court and see the devastating effect on people, including children, who have been raped. It's a silly campaign and could have been avoided with little thought and creativity. Lazy really and the creator didn't think that many of the audience may have been raped. Just naive and lazy. Maxwell's Ghost

10:15am Sat 15 Dec 12

toldsloth says...

The pub is a S&&thole anyway so I'm not suprised.

Inadequate and misguided non-apology from the management.
The pub is a S&&thole anyway so I'm not suprised. Inadequate and misguided non-apology from the management. toldsloth

5:38pm Sat 15 Dec 12

bluemonday says...

theres a film out at the moment called "pitch perfect" the tag line on the poster is "get pitch slapped",obviously a take on the action to **** slap somebody,would you like that banned aswell.
theres a film out at the moment called "pitch perfect" the tag line on the poster is "get pitch slapped",obviously a take on the action to **** slap somebody,would you like that banned aswell. bluemonday

6:38pm Sat 15 Dec 12

legallypink says...

Hello, they clearly was just using a popular cultural term as part of their campaign. Genuine mistake...is there no grace for people who make mistakes? Johns done wonders with the pub and he is a nice guy, he never would have done this intentionally. I am not sure I like term "Frape", but pubs appealing to the culture is just good business sense. Just a really unfortunate whoops.
Hello, they clearly was just using a popular cultural term as part of their campaign. Genuine mistake...is there no grace for people who make mistakes? Johns done wonders with the pub and he is a nice guy, he never would have done this intentionally. I am not sure I like term "Frape", but pubs appealing to the culture is just good business sense. Just a really unfortunate whoops. legallypink

11:41am Sun 16 Dec 12

mediasuicide says...

I'm surprised that nobody has mentioned the subtlety of the poster design yet: on first encounter I read it as 'festive rape'. I did a double-take before realising that the giant 'F' was supposed to prefix BOTH 'estive' and 'rape'.
Bearing in mind, if you're not familiar with the term 'frape' you might not make the above connection; off the back of which it's no wonder that some I'd the local population found the poster offensive!
Question: had the poster more clearly read 'festive frape', would people still have been offended by it?
I'm surprised that nobody has mentioned the subtlety of the poster design yet: on first encounter I read it as 'festive rape'. I did a double-take before realising that the giant 'F' was supposed to prefix BOTH 'estive' and 'rape'. Bearing in mind, if you're not familiar with the term 'frape' you might not make the above connection; off the back of which it's no wonder that some I'd the local population found the poster offensive! Question: had the poster more clearly read 'festive frape', would people still have been offended by it? mediasuicide

7:01pm Sun 16 Dec 12

sussexram40 says...

Some people go round looking for things to complain about.
Poster could have been set out better but that's abut it. Storm in a tea cup.
Some people go round looking for things to complain about. Poster could have been set out better but that's abut it. Storm in a tea cup. sussexram40

6:32am Mon 17 Dec 12

Jimmy Stewart's Imaginary Rabbit says...

What's a Facebook?
What's a Facebook? Jimmy Stewart's Imaginary Rabbit

7:55am Mon 17 Dec 12

sussexguy says...

sussexram40 wrote:
Some people go round looking for things to complain about.
Poster could have been set out better but that's abut it. Storm in a tea cup.
Absolutely right. We are constantly being told that this offends and that offends. In the end, no one will be able to say anything at all about anything, for fear of someone else being offended. Surely there are far more important issues to worry about than the printing of a rather silly poster. And will its banning really put a stop to rape? I don't thinks so somehow.
[quote][p][bold]sussexram40[/bold] wrote: Some people go round looking for things to complain about. Poster could have been set out better but that's abut it. Storm in a tea cup.[/p][/quote]Absolutely right. We are constantly being told that this offends and that offends. In the end, no one will be able to say anything at all about anything, for fear of someone else being offended. Surely there are far more important issues to worry about than the printing of a rather silly poster. And will its banning really put a stop to rape? I don't thinks so somehow. sussexguy

1:49pm Mon 17 Dec 12

james4618 says...

hoveonian wrote:
Huge over reaction, im sure 99% of people under the age of 40 would find absolutely nothing wrong with the word 'frape' and know exactly what it means. And by using the facebook logo and no sexual imagery on the poster , i fail to see how anyone found it to be remotely offensive.
Then I am sure that there is probably quite a lot in the world that you also "fail to see"
[quote][p][bold]hoveonian[/bold] wrote: Huge over reaction, im sure 99% of people under the age of 40 would find absolutely nothing wrong with the word 'frape' and know exactly what it means. And by using the facebook logo and no sexual imagery on the poster , i fail to see how anyone found it to be remotely offensive.[/p][/quote]Then I am sure that there is probably quite a lot in the world that you also "fail to see" james4618

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