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Sussex council staff’s 34 million hits for Facebook
Council staff in Sussex view social networking website Facebook nearly 34 million times a year.
Bosses at the three councils all said they encourage staff to use Facebook to communicate with the public.
Brighton and Hove City Council, where Facebook was the third most viewed site with more than 15million hits, said: “BHCC actively encourages staff to make use of modern media in disseminating messages about our services, monitoring comments and feedback from citizens and professional networking, so Facebook, Twitter and LinkedIn are also found high on the list.
“The use of social media such as Facebook is becoming a bigger part of everyday business for many organisations.”
Instruction and information
Explaining why there were 3.9million hits on video website YouTube, the council said it contains a “large number of instructional and informational videos on all manner of subjects” that could be relevant to the work of staff, and companies also use the website as a method of communication.
West Sussex County Council, where staff logged on to Facebook 9,868,879 times, said: “The use of social media to keep people informed is becoming increasingly important, and several county council services use websites such as Facebook and Twitter as a means of communicating with residents and customers.”
Assistant chief executive Simon Hughes at East Sussex County Council, where Facebook was viewed 8,488,704 times, said: “As an authority, we have a clear policy on internet use, but like most organisations, we allow our staff to access the internet at work for personal use provided they do so in their own time and use it appropriately.
“It’s also worth pointing out that many council departments now use Facebook as a means of communicating with the public – including our popular Library and Information Service Facebook page – which would account for a large proportion of visits to that website, while websites such as Google and the BBC News may also be used for work purposes.”
Other popular websites included online shopping sites Amazon and Argos, which had more than 20million views, news websites and Google.
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