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Doctors make a song and dance about patients
It's best known for Redcoats and song and dance routines for thousands of guests every year.
But now holiday camp Butlins is taking on a different role by helping doctors learn more about how to make a patient’s stay in hospital go more smoothly.
A team of medics from Western Sussex Hospitals NHS Trust has been getting advice from staff at the centre in Bognor.
The group have been chosen to take part in a course that develops clinical services more widely at the trust.
This includes paying closer attention to the patient’s overall experience. People on the course have been turning to the leisure industry, including Butlins, for advice about
how to improve and develop customer services.
They then hope to apply what they have learned to a hospital setting.
As one part of the course, the group goes on a one-day programme set up by Butlins staff to learn about how the company focuses on customer care.
Butlins was chosen after the trust learnt it had successfully set up a programme to transform the experience of its customers, which has been nationally recognised for its success.
Consultant urological surgeon Philip Britton said: “I realise that some aspects of the course may appear unusual, but actually all of the doctors and surgeons on the course are finding it enormously rewarding.
“We are taking what we have learned back to the trust to discuss with our colleagues how we can improve the service we give to our patients.
“The NHS is a unique institu- tion, but it would be wrong to think that we can’t learn useful lessons from other organisations.
“We know that patients want excellent clinical care, but they also value positive and compassionate staff who can communicate well.”
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