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Brighton band works with top model on video
For an up-and-coming band, exposure can be the difference between making it and not in the music business.
So what better way to launch yourself onto the global scene than have an international supermodel direct your latest video?
Members of Brighton-based band Nimmo and the Gauntletts were stunned when model and actress Agyness Deyn agreed to do just that.
The band had got in contact with the 30-year-old supermodel after she played one of their tracks on a BBC6 Music radio show.
They tweeted her to say thank you for adding their track to her playlist.
In a sudden burst of opportunism, the band cheekily asked if the model, who appeared in the 2010 film Clash of the Titans, would appear in their upcoming video.
But instead of the no they expected to receive, Deyn did not just accept the offer but suggested she also directed it in Los Angeles.
Speaking about the influences behind the Change video, Deyn told music magazine NME she was inspired by the idea of “female identity and what defines you”.
She added: “The most monumental change for most people is from childhood to adulthood.
"I wanted the video to capture that grey area in between when you’re become an adult and the child inside is shouting ‘Hold on a minute’. You're mentally straddled between the two images, old and young.”
Talking from the studio where the band are laying down their latest track, a spokesman for the band told The Argus: “We’re honoured to have Agyness Deyn work with us and help us out by directing the video for Change.”
She said: “I really love doing anything creative. I would love to carry on writing and directing.”
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