Sussex maternity wards trade promotions defended by Bounty

Sussex maternity wards trade promotions defended by Bounty

Sussex maternity wards trade promotions defended by Bounty

First published in News by , Health reporter

Hospitals in Sussex are earning more than £25,000 a year from a promotions company that targets parents on maternity wards.

Parenting network site Mumsnet wants a national ban on letting organisations like Bounty pay for access to departments.

Representatives hand out free samples of items like nappies and skin creams and also offer a photo service.

They also give information about vaccinations, child benefit, smoking, and healthy lifestyles.

However they also collect name and address details which can be passed on to other organisations.

A Mumsnet survey found more than half of new mums said they were not told that giving these details was voluntary.

Fifty-six percent also felt their privacy had been invaded.

Health Minister Dan Poulter has called on all NHS trusts to review their practices when it comes to allowing access on to the wards.

Trusts in Sussex said almost all of its patients were happy with the service given by Bounty.

Brighton and Sussex University Hospitals NHS Trust received more than £20,000 from Bounty last year.

A spokesman said: “Bounty provide a photographic and information service on our maternity units and this is popular with new parents.

“All of their staff are CRB checked, they work under a company code of conduct, and they are not allowed to disturb women without first checking with the postnatal ward staff.”

'Good service'

Claire Morgan, 33, from Hove, used the Bounty service at the Royal Sussex County Hospital in Brighton after giving birth in December.

She said: “New mums are perfectly capable of saying no if they do not want the service so it is nonsense to suggest Bounty are not providing a good service to women.”

Carole Garrick, head of midwifery at Western Sussex Hospitals NHS Trust, which received more than £5,000 last year, said: “We simply would not allow any of our mums to feel pressured by a commercial organisation, and if we received complaints we would act immediately.

“However, we have never had any complaints at all about Bounty, their staff, or their packs. In fact, the only time that mums mention the packs is to ask for one.”

East Sussex Healthcare NHS Trust would not say how much it received, but confirmed it worked with Bounty and had no immediate plans to stop the service.

A Bounty spokeswoman said: “We fully agree that it would be unacceptable for any organisation to share private data without the express and informed consent of mums and that is why Bounty has an extensive code of conduct to ensure that this does not happen.

“As is a legal requirement,mums who do not wish for their contact details to be shared with our partner organisations are always given that option.”

Comments (2)

Please log in to enable comment sorting

6:05pm Mon 1 Jul 13

Artificial says...

As long as the Bounty reps aren't aggressive then mums should have the option. The company provides freebies and vouchers which are useful, just don't need the sales pitch. I'm really don't think the photography is necessary, but I bought my pics because they were great.

Mums should have the option to opt out though.
As long as the Bounty reps aren't aggressive then mums should have the option. The company provides freebies and vouchers which are useful, just don't need the sales pitch. I'm really don't think the photography is necessary, but I bought my pics because they were great. Mums should have the option to opt out though. Artificial
  • Score: 0

9:56am Tue 2 Jul 13

Tallywhacker says...

Oh Bounty, the kiddies stuff thing. For a second there I thought they were being given a coconut based choccy. I was waiting for the multiple births unit being sponsored by twix.
Oh Bounty, the kiddies stuff thing. For a second there I thought they were being given a coconut based choccy. I was waiting for the multiple births unit being sponsored by twix. Tallywhacker
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree