Get involved: Send your news, views, pictures and video by texting SUPIC to 80360 or email us.
Worthing entrepneur gets supermarket deal for healthy snack business venture
When Elouise Mockler couldn’t find a healthy, filling lunchtime snack, she decided to make one herself.
Now thousands of supermarket customers can taste her “banquet in a bottle” for themselves as the entrepreneurial 22-year-old launches her own company.
The self-made woman from Worthing quit her job in March and is now set to see her oat-based yoghurts grace the shelves of supermarkets.
Yog Oats is to be stocked in Budgens, health stores and the Co-operative in Brighton while Elouise is in talks with Waitrose, Morrisons and Asda.
In this family affair her mother Clair Mockler provided the capital while her brothers James, 18, and Alex, 17, help produce the drink, which comes in two flavours, at their factory site in East Preston, near Littlehampton.
Elouise graduated from the University of Sussex last summer and started working for a marketing firm in London.
She said: “I was skipping lunch and trying to get my sugar fix in a healthy snack or drink but couldn’t find anything suitable.
“I started making my own, trying different flavours and then someone else at work said ‘what’s that you’re having’.
“So I made some for other people and they really liked it, did some focus groups and market research and noticed there was a gap in the market.
“It was a big jump to form my own company but I thought why don’t I just do it?
“If I had more responsibility, like kids, I wouldn’t have been able to do it.”
She quit her job in March to launch her own company and is now producing up to 200 bottles a week.
Elouise is already in talks with bigger factory sites if more retailers sign up.
She said: “It has gone really quickly.
“We set up in March from scratch and I had no experience in the food industry and so I had to learn everything.
“We just took it one hurdle at a time and there’s still a long way to go.
“It’s really exciting to think it will go on supermarket shelves, it doesn’t really feel real.”
A taster day for Yog Oat will be held at Budgens in High Street, Billingshurst, on Friday.
For more information visit yogoatdrinks.co.uk.
See the latest news headlines from The Argus:
- Boxing clever on Brighton's homeless crisis
- Brighton's Blind Tiger Club asking punters to save it from closure
- First World War medals burgled
- Plumpton Green family go five weeks without electricity after tumble dryer fire
- Pop pair Rizzle Kicks back bauballs campaign
Comments are closed on this article.