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Steyning Grammar School student sets up own clothing brand
4:50pm Friday 19th July 2013 in News
An entrepreneurial 16-year-old has set up his own clothing brand – and is already trading internationally.
Dan Muddle from Washington, near Steyning opened his own online clothing store specialising in unique print design on July 6.
Starting his own businesses Loyal Clothing was not daunting for the Steyning Grammar School pupil.
He said: “I started it mainly as a challenge.
“I have always wanted to run my own business and an online clothing store seemed an ideal way for someone my age to get started.”
The young entrepreneur, trading under the name Loyal Clothing, has released his first summer collection.
It features two all over dye sublimation print T-shirts and an indie-style printed sweater bearing the Loyal logo.
Dan said “We have taken great pains in selecting the print designs for our introductory collection.
“Our T-shirts include a beautiful antique damask pattern in shades of purple and white and an eye-catching stained glass design in shades of blue.
“Our sweater was inspired by an old-fashioned shop sign and bears the slogan - Loyalty. You give it. You get it.”
And just weeks into trading the business has already started selling products in Australia.
The company is working closely with Australian artist Lyn Ford and has been given exclusive rights to use her designs on future products.
Dan said: “We thought some of her artwork would look great on T-shirts, so we asked her if she would be interested and she was quite thrilled by the idea.”
In turn Lyn, who also started her own boutique silk and sand from scratch, will sell Dan’s products from her store.
But Dan currently has no plans to take the virtual Loyal Clothing store into the streets – with the pupil firmly believing selling online is the “best way to ensure good value for their customers”.
Visit the Loyal Clothing website.
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