More than 20 new businesses and community spirited individuals have pledged their support to The Argus’s beach clean-up after another busy, but dirty weekend in Brighton.

Tens of thousands of visitors visited the Sussex shingle beach to make the most of the heatwave.

But as the city awoke on Sunday morning, rubbish was again strewn across the famous seafront.

After yet more evidence of careless litterbugs, new businesses have signed up to our Big Beach Clean-up on Monday, July 29.

As part of our Take It Home campaign, this newspaper has joined forced with Brighton and Hove City Council and a growing army of firms to clean the beach of rubbish and waste following a busy weekend.

Wesley Burtenshaw, of the Bucket and Spade Beach Cafe, said he “couldn’t understand” why people didn’t bin their rubbish as he agreed to join our campaign.

He said: “I just don’t get it. I can’t understand it. It’s not hard to just put your rubbish in a bag and either put it in one of the massive bins we have here, or, if they’re full, take it with you until you find another one.

“A good handful of us here at the cafe will be getting involved with the clean-up on Monday.

“Most people have the respect to bin their beer cans and whatever else.

“It’s a shame a minority ruin it for the rest.”

John Butcher, of JJ’s cafe, said his staff would have “no problem” helping out.

He said: “There will be a few of us around to help and there will be no problem clearing the beach for an hour on Monday.

“The seafront is out biggest attraction.

We have to do our best to preserve it.”

If you’re an individual or a business and want to get involved in next week’s Big Beach Clean-Up, e-mail news@theargus .co.uk or call 01273 544 544.

The Argus:

What, where and when is the Big Beach Clean-up?

On Monday, July 29, this newspaper, Brighton and Hove City Council and scores of businesses will flock to the seafront for this year’s Big Beach Cleanup.

Volunteers will be welcomed onto the beach for a mass clean-up operation after a busy weekend on the seafront.

Litter pickers, safety equipment and cleaning apparatus will be provided free of charge to volunteers.

All that is needed is an hour of your time – and a desire to see our beach clean and pristine.

The morning clean-up will run from 8.30am until 9.30am and start from the Palace Pier and move west.

The clean-up is part of our Take It Home campaign – a movement that encourages city residents and tourists alike to bin or take their rubbish home after enjoying a day in beautiful Brighton.