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Portas project cash will transform London Road area in Brighton
A neglected area of the city is to be transformed into a cultural hotspot.
London Road in Brighton is one of 15 places across the country chosen to be part of a project fronted by TV presenter Mary Portas to revitalize high streets.
A year after the £83,000 funding was announced, the London Road Portas Pilot team has unveiled the full breakdown of its spending.
The team will spend £17,000 on public arts events, £15,800 on revitalising empty properties, £13,685 on training in window dressing and £10,000 on a crime reduction scheme.
Joe Nichols, London Road Portas Pilot co-ordinator, will be paid £18,000 for his parttime role and the marketing and website development will cost £6,000.
Additional funding of £10,000 from the Arts Council has been secured to support the pilot and Brighton and Hove City Council’s Economic Development Team has funded the Portas bid, consultation and meeting costs to date.
Mr Nichols said: “There is a lot of good will in the area. We have a business plan that has been put together to reduce crime and boost footfall in London Road.”
Jon Barranchea, boss at Duke of York’s in Preston Circus said: “The idea is to make the area more vibrant. We are coming up with ideas. We have held our first meeting and we are still working on it. There are some great new venues in London Road, such as the Emporium and we want to encourage people to visit them.”
Councillor Geoffrey Bowden, chair of the economic development and culture committee, said: “We are looking to really make a difference to the London Road area.
Through the Portas funding bid money has been allocated for public arts events to boost the economy.
“An action group, which includes all partners, will now be planning and testing out what kind of events both daytime and night time could have an impact.”
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