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Sun brings boom in bookings for Eastbourne
10:30am Thursday 8th August 2013 in News
Nearly double the number of bookings were made on website VisitEastbourne.com when the sun shone in July.
The year-on-year increase has been put down to both soaring temperatures and an already steady increase in bookings throughout 2013.
Accommodation bookings were already up by a third between January and June.
The seaside town’s businesses have also seen a steady growth in bookings through the new VisitEastbourne mobile site, indicating that busy commuters may be booking last minute holidays when the sun is shining.
Cllr Carolyn Heaps, Eastbourne Borough Council cabinet member for tourism and leisure, said “We are delighted that Eastbourne has enjoyed some glorious weather over the last month, giving our accommodation bookings an even bigger boost.
“The hot weather, coupled with competitive pricing such as four nights for the price of three, has meant fewer empty beds in Eastbourne hotels, along with busy beaches, cafes and attractions, which is extremely positive for the local economy.”
VisitEastbourne has also joined up with the local tourism industry to feature the town in national magazine promotions throughout 2013, including Cosmopolitan, Tesco, Morrisons, That’s Life, Yours and Real People.
Thousands of competition entries have promoted the town and attracted new business.
Coun Heaps added: “Despite the unpredictable weather earlier this year, people still enjoy coming to Eastbourne.
“The town has the accolade of being the sunniest place in the UK, which always encourages visitors to book, along with the stunning South Downs on its doorstep and miles of unspoilt beaches.”
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