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Video ramps up skate attractions in Brighton and Hove
You've heard of the Pink Pound – but what about the Skaters’ Shilling?
Tourism bosses are ramping up a campaign to convince edgy youngsters to roll into Brighton and Hove.
A new promotional video shows grinning board riders arriving by train, riding out into the city, and cruising around the landmarks until sunset.
Tourism bosses hope the glossy advert will convince thrill-seeking visitors to make the trip to the south coast.
Produced by Brighton-based filmmakers Orban Wallace and Ruben Woodin Dechamps, the video aims to show the city in a “refreshing new light”.
In July it was claimed skaters would travel from “far and wide” across the country to use a new skatepark after its opening.
Talented skateboarders and BMXers flocked to the £200,000 skatepark facility at The Level in Brighton – and most have given the park a resounding thumbs-up.
The tourism video is a visual tour of the city from the perspective of two skateboarders as they weave through town past Pavilion Gardens, North Laine and along the seafront.
Matt Lindley from digital agency Verve Search, who produced the film on behalf of travel site Hotel- Club.com, said the advert was designed to attract “young people interested in the alternative scene”.
He said: “Brighton is already popular with skateboarders and young people, but we want to make sure the whole country knows it.
“The video’s aimed at young people, teenagers and people in their early twenties because we want them to come here.
“It would be boring if every travel video was just people walking round towns and clinking glasses.”
On its website, HotelClub.com tells skateboarders: “As you carve through the bohemian backstreets of Kemp Town, discovering park life in the Pavilion Gardens, you’ll understand why this hedonistic retreat has become one of the greatest beach cities on Earth.
“So grab your board, pack your bag and check out our latest deals.”
Mr Landley said Brighton and Hove would be only the first on a series of skate films celebrating cities across the world.
He said: “We decided to Brighton first as it’s the best beach city in the UK.
“Next up will be Sydney and then possibly New York.”
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