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Brighton design graduate's laser cycle gadget could save lives
10:51am Monday 16th September 2013 in News
A bicycle light hailed as a major breakthrough in tackling one of the biggest causes of cycling deaths is going on sale worldwide.
The Laserlight, invented at the University of Brighton by Emily Brooke, is being mass produced in China and will be on sale this autumn.
Emily graduated in Product Design with Professional Experience two years ago and was a student when she developed the product.
Almost 80 per cent of cycling accidents happen as vehicles turn across the path of bicycles.
Laserlight projects a laser image of a bicycle from handlebars onto the road ahead, alerting motorists to cyclists’ presence.
It warns drivers wanting to turn left or right but who cannot see cyclists alongside them – in their blind spot. Laserlight is expected to go on sale in all branches of Evans Cycles and online at www.blaze.cc.
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