Brighton and Hove stores become dementia friendly

First published in News
Last updated

Shops and businesses in Brighton and Hove are being urged to help customers by becoming dementia friendly.

Marks and Spencer, the Lloyds Banking Group, Argos and Homebase have already signed up to a campaign run by the Alzheimer’s Society.

The charity wants as many workers as possible to become Dementia Friends and learn what they can do to make a difference to people in the city living with the condition.

A study by the charity found one in four people with dementia have given up shopping since being diagnosed.

Angie Newing, Horsham-based regional director for the Alzheimer’s Society, said: “Many people with dementia tell us that shopping and visiting their local high street can be very stressful.

“Dementia Friends will enable people with dementia to feel more independent when they go out.

“Sometimes this can mean the difference between staying in the community, or being forced to move to a care home prematurely.”

Brighton and Hove City Council public health specialist Barbara Hardcastle said: “Thousands of people’s lives in Brighton and Hove are affected by dementia, so it’s great news that high street shops are making efforts to assist those people experiencing the wide-ranging symptoms which can limit their independence.

“This latest high street initiative is welcome and sends a powerful signal out to other retail outlets and organisations to think about how they might cater for those suffering from this condition.”

The council is working with the city’s clinical commissioning group to refresh its action plan on dementia.

This includes raising awareness of dementia through campaigns and training and making dementia friendly changes to the environment in health, community and residential settings.

The aim is to increase the early detection of dementia and offer support to those recently diagnosed.

Terry Duddy, chief executive of the Home Retail Group which owns Argos and Homebase, said: “We want to help people living with dementia stay in their own homes and be part of their local community for longer.

“We hope that by offering Dementia Friends on hand to help with shopping in our stores, they will be able to do just that.”

There are more than 24,400 people in Sussex believed to have dementia and this is expected to rise to more than 33,700 in the next eight years.

For more information, visit www.dementiafriends.org.uk.

Comments (6)

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12:01pm Mon 17 Mar 14

s&k says...

Brighton shopping's so banal I usually forget where I am anyway.
Brighton shopping's so banal I usually forget where I am anyway. s&k
  • Score: -3

12:34pm Mon 17 Mar 14

maria m says...

perhaps they could also make them disabled friendly, as most large shops no longer provide a single chair for customers. There used to be some in M&S but no longer. For people with walking difficulties shopping is not possible without a short sit every so often
perhaps they could also make them disabled friendly, as most large shops no longer provide a single chair for customers. There used to be some in M&S but no longer. For people with walking difficulties shopping is not possible without a short sit every so often maria m
  • Score: 8

1:23pm Mon 17 Mar 14

Fight_Back says...

I wonder if Terry Duddy would support the cause by stopping employing parasitic companies to "manage" his companies car parks ? I'm sure those assisting people with dementia would welcome not getting an illegal invoice from them just because they took an extra few minutes at one of his stores.
I wonder if Terry Duddy would support the cause by stopping employing parasitic companies to "manage" his companies car parks ? I'm sure those assisting people with dementia would welcome not getting an illegal invoice from them just because they took an extra few minutes at one of his stores. Fight_Back
  • Score: 5

1:45pm Mon 17 Mar 14

ThinkBrighton says...

I've been to one of those shops, but I forgot which one it was.
I've been to one of those shops, but I forgot which one it was. ThinkBrighton
  • Score: -5

2:16pm Mon 17 Mar 14

From beer to uncertainty says...

Good on them - nice to see and well done. Some of the other larger retailers/ coffee shops etc could be dementia-friendly by not using tax loopholes - paying the proportion of tax that smaller retailers manage! Lots more funding to look after the elderly then.
Good on them - nice to see and well done. Some of the other larger retailers/ coffee shops etc could be dementia-friendly by not using tax loopholes - paying the proportion of tax that smaller retailers manage! Lots more funding to look after the elderly then. From beer to uncertainty
  • Score: 3

2:54pm Mon 17 Mar 14

kmhove says...

Great idea... so is the one about some of the larger western Road (particularly) stores providing seating for those with mobility problems. Mind you, when I asked a member of staff in one large stoer why there were no longer any seats, he blandly replied that they had to remove them because people sat on them !!!!
Great idea... so is the one about some of the larger western Road (particularly) stores providing seating for those with mobility problems. Mind you, when I asked a member of staff in one large stoer why there were no longer any seats, he blandly replied that they had to remove them because people sat on them !!!! kmhove
  • Score: 1

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