The ArgusThe Big Chamber Debate Live (From The Argus)

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The Big Chamber Debate Live

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  • Four speakers will give viewpoints on social media
  • Contributors include Nick Barlow, Denise Buchan, Adrian Swinscoe and Daren Howarth
  • Get involved using #bigdb8 on Twitter

8:07pm

And that rounds up the night. Hope you enjoyed it. Some interesting  points raised. 

8:04pm

8:03pm

Wo people think twitter is waste of time for their business, about ten or so say Facebook is and about five say linked in is. 

8:00pm

Adrian says how things will continue to change and it is one of the biggest challenges. But it is also a long game building a relationship. Does not happen overnight. 

7:59pm

Nick Barlow says he need to blog more. He was surprised how few people use Instagram. He is still quite skeptical about Facebook advertising. 

7:58pm

Darren Howarth says he has learnt a lot of useful information. But his overall sense is there is still issue of give and take. In a world full of digital noise everyone has some degree of responsibility that what goes out is quality. 

7:57pm

Reflections from our three speakers now. 

7:56pm

7:55pm

7:54pm

Steve asks if the question of whether social media is a waste of time for business is more about whether certain platforms are a waste of time and others are more useful. 

7:49pm

Adrian says difference emerging between paid for and organic Facebook attention. 

7:48pm

General consensus is facebook is better for consumer as you can target demographics better. 

7:45pm

Steve Bustin asks is there a difference in platforms between b2b and to consumers?

7:43pm

Images are like gold dust on social media. 

7:43pm

What's a visual blog? Photos of something that has inspired you. Have freedom in blog platform. 

7:40pm

Julia chanterray: not everyone needs a blog because some people do. It like to communicate that way. 

7:39pm

Pete Jenkins: it gives you something to tweet about. Good content people will come to you. 

7:39pm

Now asking if blogs are worth the time. One audience member says the blog shows what is influencing her. She works as a designer. She says it makes you a whole person to them. 

7:38pm

Mainly Facebook and twitter used.

7:37pm

Other platforms only have a few people using them such as YouTube, Pinterest, Instagram etc. 

7:36pm

Someone says twitter is more business users while Facebook more home people. Another says twitter is more open which makes it different to LinkedIn eg as they have to be two or three degrees of separation. 

7:35pm

About half the room use Facebook for business and about 70% use twitter. 

7:35pm

Only a handful have used promoted posts and tweets. A lot of business not advertising on social media it appears. 

7:32pm

Jeff from southern water: already advised someone this evening to tweet us and it will be sorted in minutes. Effective way of working for us. Have to have four people whose role is social media for customers. Could argue waste of resources but if you deal with properly can help and resolve issues for people. 

7:30pm

Radio reverb: Pitfalls of social media. Comments on brands' Facebook page criticising brand. Can be a PR disaster. A lot of people not using it look at that and wonder how they would deal with criticism. 

7:29pm

Rochelle howard: you can reach thousands of people in one day on social media. Could not have done that physically. People have friends and family etc. Worth giving it a try and work out what is right for you. 

7:28pm

Gwynn works at architectural practice. With something like architecture they feel they should be judged on work they are doing but cannot do that in this day and age. They need to be part of digital world and be innovative in that. Need a presence. 

7:26pm

Sarah Ratty, lifestyle brand manager: Social media is taking over TV. It's the way to engage with people. About authenticity about brand. People want to know what you are about. I believe in green and that's what I tweet about. 

7:25pm

Julie Roth: I tweet fairly regularly and language related stuff as I'm a translator. Also follow other members of chamber etc and have conversations with them about stuff they are doing that day. Find it useful from social point of view can keep up to date about what they are doing in their business day. About building relationships. Not selling services. 

7:23pm

Charlie runs a social media company. She says in terms of time a lot of the work comes from people who do not have time to do it which is where we get work from. Important no matter what platform to choose to make sure you are meaningful. People want to know what they can get from you.

7:22pm

Another member of the floor: finding tools and planning so you are managing it rather than the other way round. 

7:21pm

So many different platforms hard to know what one is the best for your business. 

7:21pm

CJ teaches yoga and finds it difficult to find what to tweet. Don't believe I get business from twitter. Maybe I should be more social. Don't say what I did on the bus. 

7:19pm

7:17pm

7:17pm

7:16pm

The hardcore twitter users down this end. Five hours a day. 

The Argus:

7:15pm

The Argus:

7:13pm

Forming a line of attendees for time spent on social media from least to most. 

7:13pm

Forming a line of attendees for time spent on social media from least to most. 

7:11pm

Sarah from the chamber: interested no one has mentioned link between time spent on social media and how interesting it is. 

7:11pm

Adrian: big trend of CEO groups getting demand to see them on social media platforms to gain trust etc. Does not mean you can get directly to them but it can become a cascading chain. Over time the further up you get it tends to get much more traditional and older but changing over time. 

7:09pm

Julia chanterray: use it because potential clients are on social media. It's important because they are out there using it but if your target market are not using it then there is no point. If you're selling high level complex services being bought by high level decision makers will not find them on Facebook or Twitter unless you're friends of friends and May as well send email. 

7:08pm

Fiona Austen: can accurately target who you want to get to through social media. 

7:07pm

Paul: reason we don't use social media is we do things for people living abroad and older demographic. Can't lump all businesses in together some try to shoehorn social media because appealing to demographic who do not use social media in that way. 

7:05pm

Susan beckingham: always advise fantastic way to share content. But content itself has to be powerful and useful and shareable. 

7:05pm

Sophie: social media is getting word out there but can also look at competition or analysing how successful ideas are. Twitter also an amazing database. Can find a lot about prospective customers. 

7:04pm

Another from the floor: it's still pretty new fangled. Often a reluctance for something new. 

7:02pm

Nick says the analytics side can be difficult but easier to show gain through social media. 

7:02pm

Samantha Payne says she has clients say it is a waste of time and it is difficult to show evidence of its worth. 

7:01pm

But first a couple of questions to the floor. 

Almost everyone uses social media for their business with about 5% not. 

But everyone says it is not a waste of time for business. 

7:00pm

We are about to open it to the floor now. Should be some interesting comments. 

7:00pm

Using it to connect with people. That's what it is designed for. 

7:00pm

If you're at a party and somebody only speaks about themselves it gets boring very quickly. People get bored very quickly if you do that on social media. Have to put the social in the media to get it right. 

6:59pm

Our business success as been driven by broadcast marketing tactics. But those who apply them to social medium are getting it wrong. It's a two way street. 

6:58pm

Very valuable in both personal and professional development tool and marketing tool. Many people who think social media is a waste of time are doing it wrong. 

6:58pm

Always flattered that people pay attention to what I say. My business is about advising other businesses. Friend said nobody gave a hoot about me before they knew what was inside my head. In a business environment moving from time from buying trust to earning trust. Sometimes by being generous with what we know. 

6:56pm

I primarily blog. Personal thinking digital notepad. 

6:56pm

Adrian Swinscoe from RARE Business now. 

6:56pm

I would turn it around and say is business a waste of time for social media. 

6:54pm

Set up 101 visions to share stories. Align their business with better world we know is possible.

6:53pm

More about authenticity then. Some clients and partners are reacting and missing big picture. Seen someone saying find us on Facebook. But what do you have to say? WHy would people want to follow you on twitter? But others entire business based on social media such as Facebook. It's extraordinary. 

6:52pm

Three big shifts in business: 

1) shortage of resources eg energy, materials, food, water

2) roles business take on as government around world is breaking down. Opportunities for businesses to step up game. Tackling big issues we face

3) sharing stories and getting information out there. Making connections and people being able to do it instantaneously. 

6:50pm

The answer is whether you treat social media as another tool in marketing box or worse still get a social media consultant in. Other side is do you see it as part of bigger picture?

6:49pm

Next up is Darren Howarth, founder of cLevel. 

6:49pm

Social media not a waste of time but you can waste a lot of time on it. 

6:48pm

Feedback is instant and can deal with it quickly. 

6:48pm

But can turn them into opportunities.  

6:47pm

Flip side is that it gives soapbox to people who want to complain sometimes about really small things. 

6:46pm

Young urban crown vast majority engaged with social network ps is a large part of our customer base.  More enjoyable than traditional media. Can be more irreverent. 

6:46pm

"It's like an extended word of mouth"

6:45pm

As company grown developed use such as responding to questions and complaints as well as letting people know about events. Very easy way of letting all our followers about it. Also found new wholesale clients on twitter. 

6:45pm

No marketing budget or advertising so social media obvious way to get name of brand out there. And it was free. 

6:44pm

First up is Nick Barlow from Small Batch. 

He says social media was not a choice but necessary. 

6:42pm

6:41pm

And we are off. 

The Argus:

6:37pm

Steve Bustin from Vada Media opens the proceedings. 

6:32pm

6:22pm

6:19pm

Hall filing up...

The Argus:

6:15pm

6:08pm

6:08pm

You can get involved during the evening by tweeting to @brightonargus or using the hashtag #BigDb8

6:06pm

Welcome to our live blog on the Brighton and Hove Chamber of Commerce Big Debate. 

We will be discussing if social media is worth it for businesses. 

You can read more about the event before we kick off shortly. 

Comments (1)

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7:27pm Wed 30 Apr 14

FC says...

"Is social media a waste of time for business?"

Any expert will tell you that no, it's not. Nothing spreads faster than bad news on social networks. Businesses need to be on there for damage control, at least. Some companies do it VERY well, scanning Twitter constantly for any mention of their company and jumping in to resolve any issues; prime examples for excellent Twitter customer service are Virgin Media, Three UK, Three SVK, EDF Energy, Brighton & Hove Council (yes, really!) and Natwest.

Crap examples include; VodafoneUK, Brighton & Hove Buses, Southern Electric...

If you have a Twitter account or a Facebook page, it should be more than just a "reposting" feed that updates as your website updates. Brighton & Hove Buses learnt this the hard way when a parody Twitter account was set up and started replying to genuine tweets from customers with obnoxious answers to their queries. It didn't take long for them to man their Twitter account, but it's still only used for service announcements and auto-updates from their feed. They have a lot to learn.
"Is social media a waste of time for business?" Any expert will tell you that no, it's not. Nothing spreads faster than bad news on social networks. Businesses need to be on there for damage control, at least. Some companies do it VERY well, scanning Twitter constantly for any mention of their company and jumping in to resolve any issues; prime examples for excellent Twitter customer service are Virgin Media, Three UK, Three SVK, EDF Energy, Brighton & Hove Council (yes, really!) and Natwest. Crap examples include; VodafoneUK, Brighton & Hove Buses, Southern Electric... If you have a Twitter account or a Facebook page, it should be more than just a "reposting" feed that updates as your website updates. Brighton & Hove Buses learnt this the hard way when a parody Twitter account was set up and started replying to genuine tweets from customers with obnoxious answers to their queries. It didn't take long for them to man their Twitter account, but it's still only used for service announcements and auto-updates from their feed. They have a lot to learn. FC
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