The ArgusFashion flashmob surprises shoppers (From The Argus)

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Fashion flashmob surprises shoppers

The Argus: Fashion flashmob surprises shoppers Fashion flashmob surprises shoppers

A fashion flashmob caught the attention of hundreds of shoppers.
 

Models surprised shoppers in East Street, Brighton, and George Street, Hove, by taking part in impromptu, three-minute fashion shows.
 

Organised by stylist Jane Busby, the flash mobs were held to show off designs and collections from shops including Joules, Comptoir Des Cotonniers and Rock Lobster.
 

Jane said: “The models were fitted in the shops, the music started and they burst out into the street to do a routine for passersby.
 

“Then the models returned as if nothing had happened.
 

“I’m passionate about keeping the high street alive and events like this raise the profile of the shops involved.”

Comments (3)

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12:13pm Tue 20 May 14

Mr chock says...

Jane Busby, lovely fun thing .. its not really a flash mob is it ? i would say its more a little bit of publicity you devised not to be fussy a flash mob started out as a FLASH or random people gathering together doing something daft and then vanishing yours was people you got clothing on and then sent them out to walk about for a bit in the street " outside fashion show ?
nice Jane Busby, .. Argus good story much nicer then the old news on dogs being killed by careless owners
Jane Busby, lovely fun thing .. its not really a flash mob is it ? i would say its more a little bit of publicity you devised not to be fussy a flash mob started out as a FLASH or random people gathering together doing something daft and then vanishing yours was people you got clothing on and then sent them out to walk about for a bit in the street " outside fashion show ? nice Jane Busby, .. Argus good story much nicer then the old news on dogs being killed by careless owners Mr chock
  • Score: 0

12:15pm Tue 20 May 14

Mr chock says...

A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails

The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, PUBLICITY STUNTS that involve public relation firms, or paid professionals.[In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
ok so it was a smart mob ?
A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.[2][3][4] Flash mobs are organized via telecommunications, social media, or viral emails The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, PUBLICITY STUNTS that involve public relation firms, or paid professionals.[In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead. ok so it was a smart mob ? Mr chock
  • Score: 0

9:23pm Tue 20 May 14

FatherTed11 says...

Another bunch of attention seeking pillocks. Great...
Another bunch of attention seeking pillocks. Great... FatherTed11
  • Score: 3

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