Town centre visitors rise after car park fees cut

Town centre visitors rise after car park fees cut

Town centre visitors rise after car park fees cut

First published in News by

A RISE in town centre visitors has been sparked after a council reclaimed control of its multi-storey car parks and slashed charges.

Worthing Borough Council’s trial of £1 an hour parking in three multi-storey car parks has seen occupancy increase by 11% compared to last year and shoppers are staying up to five times longer in the town.

Motoring groups now want to see Brighton and Hove City Council follow suit. Worthing Borough Council regained control of car parks in High Street, Grafton and Buckingham Road at the beginning of April and reduced prices. Since then 6,000 more monthly visitors are parking and top selling tickets are now for two hours and five hours compared to last year where one hour tickets were the most bought.

The £1 an hour trial will continue until the end of June and could be continued.

Council and business bosses say the longer stays are having a significant impact on the town centre’s shops, cafés and leisure businesses.

Sharon Clarke, manager of the Worthing Town Centre Initiative, said: “We’ve noted a marked increase in footfall over the past few weeks, which when you consider that almost every other town is seeing a decline, is incredibly good news for Worthing. “The new parking charges are already having a positive effect on the town centre – more people are coming and they are staying longer, and as a result, businesses are seeing a growth in sales.”

Paul Yallop, leader of Worthing Borough Council, said: “It takes time to change people’s parking habits, so we were not expecting such significant results so soon. “I’m delighted that our town centre businesses are already seeing the benefits and it seems Worthing is becoming an important retail and leisure destination, not just for local residents, but for miles around.” Steve Percy from the People’s Parking Protest said: “Brighton needs to learn a lesson from other towns.

“In Eastbourne you can park on the seafront for just 20p an hour.

“They need to reduce parking in Brighton to a reasonable level to encourage more people to come in.”

Councillor Ian Davey, Brighton and Hove City Council lead member for transport, said parking charges in the city had been frozen for the past two years as well as introducing targeted deals including £1 an hour during the week, free weekend parking at Norton Road for hotel guests, and reductions in prices at London Road and Regency Square car parks.

He added: “Here in Brighton and Hove, we often have queues of people stuck in traffic waiting to get into the city on busy weekends, so encouraging more drivers at these times isn’t good for visitors or businesses.”

Comments (11)

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10:32am Thu 5 Jun 14

Phani Tikkala says...

More evidence that the greens don't give a **** about Brighton & Hove residents, visitors, and businesses.

Roll on May 2015
More evidence that the greens don't give a **** about Brighton & Hove residents, visitors, and businesses. Roll on May 2015 Phani Tikkala
  • Score: 29

10:54am Thu 5 Jun 14

Spooky Sue says...

I am glad I live in Worthing, don't all hate me for that! I don't believe what an idiot that councillor Ian Davey seems to be, fancy saying encouraging more drivers at busy times is not good for visitors and businesses. Back in the day I think a lot of those business owners would have him in the stocks and be throwing god knows what at the bloke, I thought part of being a councillor meant you cared for your town or city and tried to help business thrive and boost the economy etc, guess I was wrong.
I am glad I live in Worthing, don't all hate me for that! I don't believe what an idiot that councillor Ian Davey seems to be, fancy saying encouraging more drivers at busy times is not good for visitors and businesses. Back in the day I think a lot of those business owners would have him in the stocks and be throwing god knows what at the bloke, I thought part of being a councillor meant you cared for your town or city and tried to help business thrive and boost the economy etc, guess I was wrong. Spooky Sue
  • Score: 19

10:58am Thu 5 Jun 14

NickBrt says...

One wonders if Ian Davey has been visiting those people in seaford to spout that out!
One wonders if Ian Davey has been visiting those people in seaford to spout that out! NickBrt
  • Score: 16

12:54pm Thu 5 Jun 14

cardboardsky says...

Please, please could we have similar reasonable parking charges in Brighton. The current administration blethers on about the need to have a quick turnover of cars in its over-priced car parks. Don't they understand about 'fun' or 'having a good time"? This is how it works. I went to Worthing a couple of days ago, parked for free in the supermarket car park, bought my groceries. I'd noticed the big signs saying parking was now just £1 an hour in the multi-storey car park so I parked there next. I had one must-do errand in Worthing - looking for a dressing gown. But now, instead of hurrying there with one eye on the clock, I sauntered about Worthing looking to be amused. I found an amazing second-hand book and music store to browse in and ended up spending over £20 on CDs and picked up a couple of flyers for future events in the town. Then I went to the department store and browsed a few departments before looking for a dressing gown. Next we considered lunch. I'd heard there was a new cafe at the end of the pier. Well, we didn't go there that day, but we might go another time. I came away feeling happy and relaxed, instead of tense and ripped off, and I'm already looking forward to my next trip to Worthing. What Brighton council needs to understand is that you've got to entice visitors not punish them.
Please, please could we have similar reasonable parking charges in Brighton. The current administration blethers on about the need to have a quick turnover of cars in its over-priced car parks. Don't they understand about 'fun' or 'having a good time"? This is how it works. I went to Worthing a couple of days ago, parked for free in the supermarket car park, bought my groceries. I'd noticed the big signs saying parking was now just £1 an hour in the multi-storey car park so I parked there next. I had one must-do errand in Worthing - looking for a dressing gown. But now, instead of hurrying there with one eye on the clock, I sauntered about Worthing looking to be amused. I found an amazing second-hand book and music store to browse in and ended up spending over £20 on CDs and picked up a couple of flyers for future events in the town. Then I went to the department store and browsed a few departments before looking for a dressing gown. Next we considered lunch. I'd heard there was a new cafe at the end of the pier. Well, we didn't go there that day, but we might go another time. I came away feeling happy and relaxed, instead of tense and ripped off, and I'm already looking forward to my next trip to Worthing. What Brighton council needs to understand is that you've got to entice visitors not punish them. cardboardsky
  • Score: 27

1:05pm Thu 5 Jun 14

deve says...

People want to come to Brighton. The council know this, but do nothing to assist. Davey stating "we often have queues of people stuck in traffic waiting to get into the city on busy weekends, so encouraging more drivers at these times isn’t good for visitors or businesses.” is a total negative attitude. It is actually good for business that people want to come to Brighton. Imagine a private business turning customers away because they are "too busy" which is in effect what council are doing on behalf of local businesses.
Review how this can be resolved without just saying too many cars in Brighton. Mange the problem in a way that the town can take advantage of higher visitor number. Provide a choice. Whatever the council say about other forms of transport people will always be visiting Brighton by car. Rather than stick their head in the ground, and take the easy - do nothing option, think outside the box. High parking prices and reducing easy access to the town by removing car lanes wont help much to reduce visitors by car, it just causes queues, pollution and frustration. However it suits the Greens as they can say it the fault of drivers. If visitors by car to Brighton, find easy access to parking at a reasonable cost they would not be driving around looking for cheapest parking and car parks without queues. Road works dont help, but again - reduce the number of cars driving around looking for parking or in a queue for parking and conjestion reduces. Worthing proves it - allow easy cheap access to parking, and visitors spend more time and money. New car purchases are up this month for the 27th month in a row, the longest period of growth on record - so use this information to understand national trends.
People want to come to Brighton. The council know this, but do nothing to assist. Davey stating "we often have queues of people stuck in traffic waiting to get into the city on busy weekends, so encouraging more drivers at these times isn’t good for visitors or businesses.” is a total negative attitude. It is actually good for business that people want to come to Brighton. Imagine a private business turning customers away because they are "too busy" which is in effect what council are doing on behalf of local businesses. Review how this can be resolved without just saying too many cars in Brighton. Mange the problem in a way that the town can take advantage of higher visitor number. Provide a choice. Whatever the council say about other forms of transport people will always be visiting Brighton by car. Rather than stick their head in the ground, and take the easy - do nothing option, think outside the box. High parking prices and reducing easy access to the town by removing car lanes wont help much to reduce visitors by car, it just causes queues, pollution and frustration. However it suits the Greens as they can say it the fault of drivers. If visitors by car to Brighton, find easy access to parking at a reasonable cost they would not be driving around looking for cheapest parking and car parks without queues. Road works dont help, but again - reduce the number of cars driving around looking for parking or in a queue for parking and conjestion reduces. Worthing proves it - allow easy cheap access to parking, and visitors spend more time and money. New car purchases are up this month for the 27th month in a row, the longest period of growth on record - so use this information to understand national trends. deve
  • Score: 16

1:11pm Thu 5 Jun 14

Metro Reader says...

“Here in Brighton and Hove, we often have queues of people stuck in traffic waiting to get into the city on busy weekends, so encouraging more drivers at these times isn’t good for visitors or businesses.”

Says it all, the greens have shut down most of the road network into B&H and then seem surprised when we have Qs to get in. Not sure what a Q of People is. I would suggest the we SHOULD be encouraging as many people as possible to visit our small seaside town and spend their money.

Brighton is not and never will be London, the sooner the council wakes up to that fact and that we rely on day trippers for the local economy the better.

How may days to the election?
“Here in Brighton and Hove, we often have queues of people stuck in traffic waiting to get into the city on busy weekends, so encouraging more drivers at these times isn’t good for visitors or businesses.” Says it all, the greens have shut down most of the road network into B&H and then seem surprised when we have Qs to get in. Not sure what a Q of People is. I would suggest the we SHOULD be encouraging as many people as possible to visit our small seaside town and spend their money. Brighton is not and never will be London, the sooner the council wakes up to that fact and that we rely on day trippers for the local economy the better. How may days to the election? Metro Reader
  • Score: 17

1:14pm Thu 5 Jun 14

Mark63 says...

Blinkered Davey needs to get some vision! The queues of traffic are caused by people wanting to visit or, believe it or not, to shop in their own city! That is only good for business. The problem is Mr Davey has no vision about where they should park. He won't ever be able to force everyone on busses, short of creating a visionary and compulsory park and ride outside the city, so he needs to be a real Transport Expert and come up with ways of speeding traffic through town not slowing it down to 20 on ever-narrowing roads. 1 20 mph city is one in SECOND GEAR - ie, going nowwhere! Where's the vision?!
Blinkered Davey needs to get some vision! The queues of traffic are caused by people wanting to visit or, believe it or not, to shop in their own city! That is only good for business. The problem is Mr Davey has no vision about where they should park. He won't ever be able to force everyone on busses, short of creating a visionary and compulsory park and ride outside the city, so he needs to be a real Transport Expert and come up with ways of speeding traffic through town not slowing it down to 20 on ever-narrowing roads. 1 20 mph city is one in SECOND GEAR - ie, going nowwhere! Where's the vision?! Mark63
  • Score: 12

3:16pm Thu 5 Jun 14

pachallis says...

Well done Worthing Council! Would you like to take over running Brighton & Hove in May 2015?

No experience really necessary - the greens have been winging it for the past 4 years and have made a total b*lls up of everything they've touched

It might take a few years, though, to dig the city out of the mess they will have left behind.
Well done Worthing Council! Would you like to take over running Brighton & Hove in May 2015? No experience really necessary - the greens have been winging it for the past 4 years and have made a total b*lls up of everything they've touched It might take a few years, though, to dig the city out of the mess they will have left behind. pachallis
  • Score: 12

3:44pm Thu 5 Jun 14

bug eye says...

simple kill 2 birds with 1 stone, free parking for all cars that do not have to pay road tax I.E the most clean and economical, a change of behaviour and cleaner air will soon follow. 50% discount off a parking permit is laughable to encourage cleaner cars. technology is there for number plate recognition to determine these cars.
simple kill 2 birds with 1 stone, free parking for all cars that do not have to pay road tax I.E the most clean and economical, a change of behaviour and cleaner air will soon follow. 50% discount off a parking permit is laughable to encourage cleaner cars. technology is there for number plate recognition to determine these cars. bug eye
  • Score: 0

6:05pm Thu 5 Jun 14

Ihopenoonehasthisusername says...

The city is almost gridlocked at the moment as it is? Why do we want more people coming in with their cars? High parking charges haven't kept people away at all. They'll still happily sit in a traffic jam for ages waiting to park.
The city is almost gridlocked at the moment as it is? Why do we want more people coming in with their cars? High parking charges haven't kept people away at all. They'll still happily sit in a traffic jam for ages waiting to park. Ihopenoonehasthisusername
  • Score: -13

9:58pm Thu 5 Jun 14

RK_Brighton says...

This is great in Worthing. Let's have the same in Brighton, with better road systems to help the flow of cars (not bikes).
This is great in Worthing. Let's have the same in Brighton, with better road systems to help the flow of cars (not bikes). RK_Brighton
  • Score: 6

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