Rod Stewart brings the city £2 million

Rod Stewart brings the city £2 million

Rod Stewart brings the city £2 million

First published in News by

A ROCK ’n’ roll star’s stadium-rocking performance is estimated to have given the city’s economy a £2 million pound lift.

Rod Stewart’s gig at the American Express Community Stadium on Friday night welcomed more than 20,000 adoring fans, also boosting trade for the city’s hotels, restaurants, shops and bars.

Rod’s promoter Peter Taylor said hoteliers, restaurant owners and pub landlords will be feeling the economic spin-off from the music icon’s performance at the home of Brighton and Hove Albion. Mr Taylor said: “More than 20,000 fans snapped up the chance to see the 69-year-old at the Amex – his first appearance in the city for 28 years.

“It was the biggest ever gig at Brighton and Hove Albion’s stadium – beating Fatboy Slim, who played two shows there last summer.

“We estimate that Rod’s appearance at the Amex gave the economy of the city a welcome boost of around £2 million. Businesses across a range of sectors will have benefited from the influx of Rod fans to the city.

“And because the show was on a Friday, that ‘feelgood factor’ was also being spread throughout the weekend.”

Darren Nash, owner of The Moreland guesthouse in Montpelier Road, Brighton, said four sets of Rod fans stayed at his bed and breakfast on Friday.

He said: “We had four rooms of the house reserved for fans. They all travelled from across the country to see him and had a good time, from what I gathered.

“We had them ringing up to reserve months ago when they got their tickets, which you don’t normally get.”

Mikele Addis, owner of the Donatello restaurant in Brighton Place, said he “definitely agreed” Rod’s performance brought extra business to the city.

He added: “We were very busy and had a big rush from the early afternoon.

“We had two big groups of about 20 women who told us they were excited to see Rod.

“There was a great atmosphere.”

The rocker announced his tour after releasing his top-selling album, called Time, which reached number one in the charts and features a popular autobiographical song called Brighton Beach.

Rod told The Argus the night was “something of a homecoming” as he spent much of his youth in Brighton and once lived on a houseboat in Shoreham.

He said he loves playing concerts in football stadiums, volleying lots of signed footballs into the crowd during the show.

Comments (3)

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1:18pm Mon 16 Jun 14

vistor to brighton says...

Yes its a great shame that Brighton council doesn't want to welcome vistors a bit more, bus lanes that cause unnecessary chaos , over priced car parking.At least the Rod Stewart concert was a real winner.

I feel sorry for local business , its tough without a council putting off people visiting a great city. I for one cant be bothered to visit somewhere that I don't feel welcome by the council. Perhaps if they relaxed parking and the bus lanes they could boost the citys income every Friday and weekend by 2 million. There are people willing to spend money but not on stupid things like parking .
Yes its a great shame that Brighton council doesn't want to welcome vistors a bit more, bus lanes that cause unnecessary chaos , over priced car parking.At least the Rod Stewart concert was a real winner. I feel sorry for local business , its tough without a council putting off people visiting a great city. I for one cant be bothered to visit somewhere that I don't feel welcome by the council. Perhaps if they relaxed parking and the bus lanes they could boost the citys income every Friday and weekend by 2 million. There are people willing to spend money but not on stupid things like parking . vistor to brighton
  • Score: 14

4:36pm Mon 16 Jun 14

PorkyChopper says...

"The rocker announced his tour ...."

I thought he was called "Rod the Mod"?
"The rocker announced his tour ...." I thought he was called "Rod the Mod"? PorkyChopper
  • Score: -1

8:02pm Mon 16 Jun 14

mumanana says...

I was at the Rod Stewart concert on Friday night and am dissapointed to say that it was organised choas. Parking was none existant at the AMEX even as a blue badge holder my sister had to park her car at the Sussex University, it took her over an hour to get from the car park back to the venue. Had we had prior warning about this we would have brought her wheelchair with us. When we eventually arrived back at the stadium the security were on every single gate taking WATER and food from the fans. I understand they need to make money but surely water is a basic necessity for anyone, having taken the bottles away we were then expected to pay £2 for a plastic pint glass (probably tap water). The acoustics were absolutely horrendous and you could not make out what Rod or any of his backing group were saying. I have been to a few of his concerts now and must say that this has been a total waste of time and money. I have never been to a concert and seen half of the audience leave half way through but it happened at this one. All I can say is please Rod stick to the London venue's in future.
I was at the Rod Stewart concert on Friday night and am dissapointed to say that it was organised choas. Parking was none existant at the AMEX even as a blue badge holder my sister had to park her car at the Sussex University, it took her over an hour to get from the car park back to the venue. Had we had prior warning about this we would have brought her wheelchair with us. When we eventually arrived back at the stadium the security were on every single gate taking WATER and food from the fans. I understand they need to make money but surely water is a basic necessity for anyone, having taken the bottles away we were then expected to pay £2 for a plastic pint glass (probably tap water). The acoustics were absolutely horrendous and you could not make out what Rod or any of his backing group were saying. I have been to a few of his concerts now and must say that this has been a total waste of time and money. I have never been to a concert and seen half of the audience leave half way through but it happened at this one. All I can say is please Rod stick to the London venue's in future. mumanana
  • Score: 6

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