A supermarket giant will be able to sell alcohol 15 hours a day, seven days a week at its proposed new store after councillors granted it an alcohol licence.

The new proposed Tesco store in Lewes Road in Brighton was granted permission to sell alcohol between 8am and 11pm seven days a week at a Brighton and Hove City Council licensing panel on Tuesday.

The store is just a few hundred yards from the site where a community garden was set up in protest against plans for another Tesco store.

The supermarket was eventually forced to withdraw their plans in 2010 after overwhelming local opposition.

Rival Morrisons eventually moved into the garden site but with strict restrictions on alcohol sales preventing them from displaying booze at the front of the shop and from offering cut-price drink deals.

Resident groups and ward councillors had raised concerns about the number of alcohol retailers in such a confined area with 12 already operating in less than half a mile.

Tesco has said it would like to open a new store at the site of a former discount furniture shop on the corner of Elm Grove but said they would be consulting with the community before submitting any plans.

Maureen Winder, chairwoman of The Triangle Community Group, said she was disappointed by the decision.

She said: “I am not surprised there was not much reaction to the application as the notices on the shop were extremely small and it was not clear how to respond so a lot of people would not have been amazingly aware that it was going on.

“I would have expected the restrictions that were put in place on the Morrisons’ application to apply to any other new application.

“If the council wants to prevent the area being damaged by drink then these restrictions are the sort that should be standardised.

“It shouldn’t be up to the community to make a fuss every time a new application is made.”

A Tesco spokesman: "We’re pleased that the license has been approved and will inform the local community of any plans before applications are submitted."

At the same hearing, Subway had their application to serve hot food between 11pm and 5am at the store in Old Steine was declined by the same panel.

Brighton and Hove Police Licensing Unit, Brighton and Hove City Council licensing and environmental health teams as well as residents had all opposed the sandwich makers’ application.