The ArgusResidents left puzzled after building name change (From The Argus)

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Residents left puzzled after building name change

The Argus: Residents left puzzled after building name change Residents left puzzled after building name change

Puzzled residents were left scratching their heads after the change of a building name steeped in local history.

The Ropetackle building in Shoreham, which contains flats, offices and the Ropetackle Arts Centre, has had its vertical signage changed from ‘Ropetackle’ to ‘Basepoint’.

The building was bought by business space provider Basepoint in 2012 but it only took to changing the name on its north and east facades last weekend.

When The Argus visited the arts centre, staff seemed equally taken by surprise after turning up one day to find the Ropetackle sign being removed.

Bosses at Basepoint have described it as “purely a name change” – but the Ropetackle name dates back to 1587, linked with rope and sail making in the town, and is favoured by Shoreham residents.

Danny Joy of Adur Drive, Shoreham, said the Ropetackle name feels more suited to Shoreham.

Mr Joy, who has lived in the town for three years, said: “I think it is a bit daft changing the name.

“Ropetackle seems local to Shoreham; Basepoint sounds like a London type of name.”

Shelley Maidlow, 29, who lives in Old Shoreham Road in Shoreham, near the venue, agreed.

She said: “Ropetackle - that is how it is referred to. It doesn’t make any difference to me if it is changed but it seems a shame for the area.”

Richard Harmes, 81, of Fowey Close in Shoreham, who has lived in the town since 1968, added: “I’m not quite sure what Basepoint means.”

Alan Squires, who owns Treadrite, a repair shop on Shoreham High Street overlooking the building, asked: “Everybody knows it as Ropetackle. Why change the identity?”

Mark Philips, who works at the Ropetackle Arts Centre, said: “We turned up one day and they were taking it down. We weren’t told anything about it. It is disappointing.

“It is quite annoying but Basepoint owns the building.

“We are not changing. We are still the Ropetackle and we will get our own signage made using the window space we have.”

Karen Osborne, Basepoint’s regional manager, said: “The area is called Ropetackle but the building’s only been there six years. It’s purely a name change.

“The building is called the Basepoint Business Centre. The new signs reflect that.”

It’s your voice What do you think? Email letters@theargus.co.uk, visit www.theargus. co.uk/letters or write to us with your thoughts

Comments (12)

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11:14am Sat 28 Jun 14

rolivan says...

Very much like The Palace Pier name change it is still called the Palace pier this is all about Branding never heard of Basepoint though.
Very much like The Palace Pier name change it is still called the Palace pier this is all about Branding never heard of Basepoint though. rolivan
  • Score: 27

1:24pm Sat 28 Jun 14

Fight_Back says...

rolivan wrote:
Very much like The Palace Pier name change it is still called the Palace pier this is all about Branding never heard of Basepoint though.
Indeed - all locals need to do is always refer to it as Ropetackle and Basepoint will have wasted their money somewhat.
[quote][p][bold]rolivan[/bold] wrote: Very much like The Palace Pier name change it is still called the Palace pier this is all about Branding never heard of Basepoint though.[/p][/quote]Indeed - all locals need to do is always refer to it as Ropetackle and Basepoint will have wasted their money somewhat. Fight_Back
  • Score: 21

8:45pm Sat 28 Jun 14

worthingite says...

Lets hope that not coming out the service charge that everyone pays?
Lets hope that not coming out the service charge that everyone pays? worthingite
  • Score: 1

9:19pm Sat 28 Jun 14

keswick says...

Shows how little knowledge and respect these idiots who run this business have for the local community. As previous posters said there are parallels with Noble who changed the name of the Palace Pier but locals still refer to it as the Palace Pier but won't set foot on there.
Shows how little knowledge and respect these idiots who run this business have for the local community. As previous posters said there are parallels with Noble who changed the name of the Palace Pier but locals still refer to it as the Palace Pier but won't set foot on there. keswick
  • Score: 14

8:38am Sun 29 Jun 14

NickBrt says...

I blame the Greens.
I blame the Greens. NickBrt
  • Score: 4

2:39pm Sun 29 Jun 14

runnergirl says...

'Ropetackle' is a great name, and has clear historical links with the area. 'Basepoint' just sounds so ... corporate. Residents of Shoreham, fight this one!
'Ropetackle' is a great name, and has clear historical links with the area. 'Basepoint' just sounds so ... corporate. Residents of Shoreham, fight this one! runnergirl
  • Score: 10

7:46pm Sun 29 Jun 14

NickBrt says...

The Council may get a name change next May I believe.
The Council may get a name change next May I believe. NickBrt
  • Score: 1

11:32am Mon 30 Jun 14

gheese77 says...

NickBrt wrote:
I blame the Greens.
Thats a surprise
[quote][p][bold]NickBrt[/bold] wrote: I blame the Greens.[/p][/quote]Thats a surprise gheese77
  • Score: -3

1:24pm Mon 30 Jun 14

dezgo1 says...

That Shelley Maidlow is a bit of a hottie!!
That Shelley Maidlow is a bit of a hottie!! dezgo1
  • Score: 0

3:15pm Mon 30 Jun 14

ThinkBrighton says...

Thats funny, she says that yoiu are a pillock witha small basepoint!
Thats funny, she says that yoiu are a pillock witha small basepoint! ThinkBrighton
  • Score: 0

10:27pm Mon 30 Jun 14

salwal says...

Ropetackle's now well established in the local community & further afield. If Basepoint needs more business/publicity, I would have thought it would profit more from rebranding itself as something like Ropetackle Basepoint, then people would automatically link the two. Basepoint needs to gauge the strength of local opinion before wading in & changing such a massive icon, purely because it can!
Ropetackle's now well established in the local community & further afield. If Basepoint needs more business/publicity, I would have thought it would profit more from rebranding itself as something like Ropetackle Basepoint, then people would automatically link the two. Basepoint needs to gauge the strength of local opinion before wading in & changing such a massive icon, purely because it can! salwal
  • Score: 1

10:45am Tue 1 Jul 14

south-coast says...

Ok, so as somebody who's worked on various destination branding projects I can see what Basepoint have attempted to do here - keep the look and feel of the fascia and subtly brand it as a Basepoint Business Centre - after all, from a commercial point of view the signage is in a very prominent position.

Where Basepoint have got it wrong is not understanding the uniqueness of the location, the history of the site and the local communities emotional tie to it.

As a Shoreham resident myself, just a few hundred yards form 'Ropetackle', what attracted my family to settle in the area is its uniqueness, the diversity of the buildings and their history, interesting local shops and spaces - and of course it's riverside and coastal location adjacent to the South Downs.

It could be worse, they have considered the asthetic and installed a big green sign branded sign. But couldn't Basepoint have done better by keeping the 'Ropetackle' name, adding some subtle 'Basepoint' branding and investing in the local community - say sponsoring a local sports or outdoors club or adding value to the local infrastructure.

Now that would be marketing that would add real value to their presence in such a prestigious site, that both Basepoint and the local community would see the benefit of.
Ok, so as somebody who's worked on various destination branding projects I can see what Basepoint have attempted to do here - keep the look and feel of the fascia and subtly brand it as a Basepoint Business Centre - after all, from a commercial point of view the signage is in a very prominent position. Where Basepoint have got it wrong is not understanding the uniqueness of the location, the history of the site and the local communities emotional tie to it. As a Shoreham resident myself, just a few hundred yards form 'Ropetackle', what attracted my family to settle in the area is its uniqueness, the diversity of the buildings and their history, interesting local shops and spaces - and of course it's riverside and coastal location adjacent to the South Downs. It could be worse, they have considered the asthetic and installed a big green sign branded sign. But couldn't Basepoint have done better by keeping the 'Ropetackle' name, adding some subtle 'Basepoint' branding and investing in the local community - say sponsoring a local sports or outdoors club or adding value to the local infrastructure. Now that would be marketing that would add real value to their presence in such a prestigious site, that both Basepoint and the local community would see the benefit of. south-coast
  • Score: 2

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