The ArgusOrder your drinks from the pub table (From The Argus)

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Order your drinks from the pub table

The Argus: Order your drinks from the pub table Order your drinks from the pub table

As summer heats up, beer gardens and bar terraces are becoming jam packed with fair weather drinkers seeking sun and cider.

The only downside to the temperate cheer is the tedious queue to the bar.

But that could be a thing of the past thanks to a new smart-phone app which allows tech-savvy drinkers to skip the bar altogether.

Four pubs in Brighton are trialling Orderella, which allows customers to order and pay for drinks and food on their phone.

It went live at the Open House, Fountain Head, The Freemasons and North Laine pubs this week, with the aim to roll it out across all 37 InnBrighton pubs in the city.

The way pubs work is thought to have remained the same for more than 1,000 years – but Orderella is tipped to push them into the 21st century. Customers can simply order their food and drink and either have it brought to their table or receive a message when their order is ready to collect it from the bar.

Payments are also made through the app so there is no need to wait for the bill.

Gavin George, chief executive of InnBrighton, said: “When you’re in deep conversation down the pub or soaking up the sun in a beautiful beer garden, it’s great to be have the choice to order from your table and have your drinks brought to you.

“Orderella is very appealing to the sociable, cultured, tech savvy customers who enjoy InnBrighton pubs, and we look forward to it becoming a key tool in our customer service kit.”

The app is the brainchild of five business executives with backgrounds in IT, finance, consultancy and law, and was launched in August 2012.

Dennis Collet, chief executive of Orderella, said: “We’re thrilled to be so widely available across Brighton.

“It’s a town where people socialise, making Orderella the ideal app, as they can forget the queue and make the most of the beer garden weather.”

Orderella is available from the iPhone App Store and Google Play Store.

Comments (8)

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7:16am Thu 10 Jul 14

Hovegeek says...

Sounds great as long as the percentage taken from revenue to pay for the service doesn't drive prices up. Other than that sounds like it could remove the chore of queuing at the bar
Sounds great as long as the percentage taken from revenue to pay for the service doesn't drive prices up. Other than that sounds like it could remove the chore of queuing at the bar Hovegeek
  • Score: 1

9:00am Thu 10 Jul 14

BNJuan says...

Sound like a great idea but will only work if bar staff prioritise app orders over the people queuing at the bar.

Sorry to break it to the app developers, but Brighton has more than 900 pubs plus bars and restaurants, so being available to use in 5 pubs doesn't make it 'widely available across Brighton'.

Great idea though and I hope it gets a wider roll out soon.
Sound like a great idea but will only work if bar staff prioritise app orders over the people queuing at the bar. Sorry to break it to the app developers, but Brighton has more than 900 pubs plus bars and restaurants, so being available to use in 5 pubs doesn't make it 'widely available across Brighton'. Great idea though and I hope it gets a wider roll out soon. BNJuan
  • Score: 8

3:42pm Thu 10 Jul 14

whatone says...

Laziness knows no bounds nowadays.

Maybe there ought to be an option of 'can I drink that for you' offered as well !
Laziness knows no bounds nowadays. Maybe there ought to be an option of 'can I drink that for you' offered as well ! whatone
  • Score: 0

12:54pm Fri 11 Jul 14

inkjet says...

As someone who does a couple of shifts a week in a bar I am totally against this. Where is the fun of reading an order from a phone? The highlight of my job is having a conversation with my customers. My priority will always stay with the human touch and NOT technology I'm afraid.
As someone who does a couple of shifts a week in a bar I am totally against this. Where is the fun of reading an order from a phone? The highlight of my job is having a conversation with my customers. My priority will always stay with the human touch and NOT technology I'm afraid. inkjet
  • Score: 0

1:08pm Fri 11 Jul 14

notaconspiracy says...

We must be one of the few places left in Europe where clients still have to queue (sometimes for 20-30 minutes) to be served at a bar, by often miserable staff.

So this is a great idea, I think, as long as drinks are delivered promptly, or it'll fail.

Hopefully, this may be the introduction of the idea of 'service' to our dreadful service industry.
We must be one of the few places left in Europe where clients still have to queue (sometimes for 20-30 minutes) to be served at a bar, by often miserable staff. So this is a great idea, I think, as long as drinks are delivered promptly, or it'll fail. Hopefully, this may be the introduction of the idea of 'service' to our dreadful service industry. notaconspiracy
  • Score: 1

2:04am Sat 12 Jul 14

disgruntledHove says...

This used to be done years ago...the barmaid went to the table and took the order....simples! Did it in my time. Seen it done in Ireland too. Get the right staff..create the right ambiance.....somethi
ng long dead in 5 minute trained staff.
This used to be done years ago...the barmaid went to the table and took the order....simples! Did it in my time. Seen it done in Ireland too. Get the right staff..create the right ambiance.....somethi ng long dead in 5 minute trained staff. disgruntledHove
  • Score: 0

2:07am Sat 12 Jul 14

disgruntledHove says...

Sadly it is lack of staff training that causes the long wait...however..this keeps everyones liver healthier
Sadly it is lack of staff training that causes the long wait...however..this keeps everyones liver healthier disgruntledHove
  • Score: 0

2:13am Sat 12 Jul 14

disgruntledHove says...

Ordering drinks from your table might sound good..but who has such a thing as a tray and the staff to deliver it to you...?? Not to mention the time it will take if an 'error' is made or one drink forgotten. Stupid idea...and..How will anyone ever chat up the barmaid/man ? Easier to do it from a human being.
Ordering drinks from your table might sound good..but who has such a thing as a tray and the staff to deliver it to you...?? Not to mention the time it will take if an 'error' is made or one drink forgotten. Stupid idea...and..How will anyone ever chat up the barmaid/man ? Easier to do it from a human being. disgruntledHove
  • Score: 0
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