A RESCUE charity is urging people to “respect the water” after coastal fatality figures were released.

The RNLI will be launching a new campaign warning people to stay safe this summer after they revealed 112 people have died in four years off the coast in the South East.

Brighton will be one of the nine locations highlighted as part of the initiative.

The campaign's road show will feature a punching bag filled with a quarter of a tonne of water which the RNLI hopes will highlight water never tires but people do.

The punching bag will be at Brighton Marina until July 27.