ALBION boss Paul Barber was served up an ice-cold nomination as part of a chilly charity challenge.
The ice bucket challenge which has swept the world engulfed Brrr-ighton and Hove this weekend.
Seagulls chief executive Mr Barber was nominated by Paul Beirne, Albion’s new commercial manager.
The baton was then passed to Argus sports reporter Andy Naylor who was doused yesterday afternoon – who went on to nominate former Seagull favourite Leon Knight and ex-Sussex skipper Chris Adams.
Mr Barber said: “It’s a great cause and a bit of fun, so it’s great to see Andy has accepted the challenge.
“The baton is now passed to Leon Knight and Chris Adams and I’m looking forward to seeing them take it on.”
David Beckham, Simon Cowell and George W. Bush have all taken the craze head-on by submitting to a liberal dousing of freezing-cold water.
The Albion faithful watched on as Mr Barber took to the field at the American Express Community Stadium at half time on Saturday for a drenching.
After cheers from the North Stand he nominated Mr Naylor to follow suit in the craze that has taken social media by storm.
The nominations raise money and awareness for amyotrophic lateral sclerosis - a form of motor neurone disease.
Mr Naylor said: “The strange thing is, I’m not usually in the press box at half time, but I happened to be there on Saturday.
“And as soon as I heard Paul Barber saying ‘there’s only one person I want to nominate’ I knew I was in trouble.
“It was very, very cold.”
When it came to picking his victims Mr Naylor didn’t have to think long.
He said: “Chris Adams and I had a tennis match this morning down in Worthing and he said to me I should do it up at Wickwoods Tennis Club – so he was always getting a nomination.
“And Leon Knight generates a lot of discussion on Twitter, so I thought I’d let him have a go.
“We had a good relationship when he was at the club so we’ll see how he gets on.”
The global fad struck a chord with Mr Naylor whose colleague Keith Winsper, a 50-year veteran of The Argus, suffers from motor neurone disease.
He said: “With the situation with Keith it’s something that’s quite close to the heart for all of us I think.”
The challenge, also known as ‘wet nominate’ has also raised money for Macmillan Cancer Support.
Got a good ice bucket challenge? Send it to email@example.com
To watch a video go to theargus.co.uk