Brighton rockers Royal Blood missed out on the Mercury Prize with Edinburgh-based hip-hop trio Young Fathers scooping the gong.
The little fancied outsiders beat other favourites including Damon Albarn and FKA Twigs to take home the £20,000 prize.
In a brief acceptance speech, the group's Alloysious Massaquoi said simply: "Thank you, we love you, we love you all."
The group had been just 14-1 to collect the prize at a ceremony at the Roundhouse venue in north London, hosted by Radio 1 DJ Nick Grimshaw.
The group have shifted only a handful of copies of their album with just 2,386 sold by this week - just a sixty-fifth of the quantity sold by fellow nominees Royal Blood.
Even following their inclusion on the shortlist, they managed to sell only an extra 531 copies of their album - a 31% rise.
Simon Frith, who chaired the judging panel, said of the winners: "Young Fathers have a unique take on urban British music, brimming with ideas - forceful, unexpected and moving."
They follow in the footsteps of recent winners such as James Blake and Alt-J, as well as other past victors such as Pulp, Arctic Monkeys and Franz Ferdinand.
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