SHOPPERS got interactive personal styling advice at the weekend - thanks to a new app.

The ID-ology app was showcased at Churchill Square shopping centre in Brighton on Friday and Saturday and attracted a lot of interest from passers-by interested in getting help so they could find the best look possible.

ID-ology is an app that uses a series of questions about the user’s personal details, lifestyle, body type, favourite colours and brands to identify which of the four ID-ologies they suit : retro reactive, glamour empower, break the mould bold or street tweet chic for women, or relaxed, retro, street edge or dressed to progress for men.

Once a style type is identified, stylists then translated your results from the screen direct to the latest autumn and winter styles.