ALBION favourite Bobby Zamora is backing a campaign aimed at raising awareness of bowel cancer.

The Seagulls star is urging supporters to be on the look out for symptoms of the disease as part of a drive to improve early detection and survival rates.

The What’s the bottom line? campaign is being run by the club’s official charity, Albion in the Community.

Zamora said: “Cancer affects so many of us but you can stay ahead of the game by knowing the signs and symptoms.

“The earlier you pick up on cancer symptoms, the more likely you are to be successfully treated. In the case of bowel cancer you can massively improve your chances just by speaking up early.”

Bowel cancer is the fourth most-common type of cancer diagnosed in the UK and around one in 14 men and one in 19 women in the UK will develop the disease during their lifetime.

In football terms that is equivalent to more than one person per match day squad.

However, when diagnosed at its earliest stage more than nine in ten people with bowel cancer will survive the disease for five years or more.

Symptoms to look out for include blood in your stools, changes in bowel habits, a pain or lump in the stomach and weight loss for no obvious reason.

Further details of all the symptoms are available on a new website launched by AITC as part of its ongoing project with Brighton and Hove Clinical Commissioning Group and the city council.

Zamora, who returned to the Seagulls at the start of the season, said he hoped supporters would take a look.

He said: “My advice to Albion fans is visit the Speak Up Against Cancer site, learn what to look for and talk to your GP if you’re worried. It could save your life.”

Anyone who visits speakupagainstcancer.org to learn more about the condition can qualify for a free prize draw to win a signed Albion shirt.