A PACK of 30 giant snowdogs will descend on the city streets later this year.

Sponsors have pledged £5,000 per dog to help raise money for The Martlets hospice and form the biggest charity art trail Brighton and Hove has seen.

The dogs, individually decorated by artists, will be dotted around the streets to discover.

The charity is hoping to get 40 sculptures and is urging last minute sponsors to sign up to the Snowdogs by the Sea trail. This could be businesses, a group of small businesses joining to pay for one dog, schools, individual donors or community groups.

The latest to join the pack are the Theatre Royal and Brighton's first digital marketing company iCrossing.

Theatre general manager John Baldock said: "This is an amazing, fun, exciting project and it is brilliant to be supporting the Martlets. On the trail we are most looking forward to discovering designs for the other dogs and having an excuse to join thousands of other people tracking them down around the city.

"We've got lots of ideas for a design but all are top secret at this stage. Our dog may be called 'Kinky dog' but not what you may first think."

Georgie Monaghan, head of marketing at iCrossing, said: "We're really looking forward to bringing friends and family down to see our dog on the trail.

"We’re already planning team events with the dog as well as an iCrossing family trail."

The company's plans for a design remain top secret but is looking at something which celebrates Brighton's digital scene - like a Digi Dog. Georgina said the Martlets is the company's charity of the year and said staff are proud to be involved with the project.

She added: "It has long been a charity that we have wanted to do something with, not only due to personal staff associations with the hospice, but in recognition of the wonderful work they do day-to-day helping patients and their families at such a difficult time. The project is creative, innovate and fun."

They join a whole host of other organisations like Brighton Marina, Donatello, Brighton and Hove High School, The Argus, which is the official media partner, and many other companies, restaurants and leisure attractions. Celebrities including DJ Fatboy Slim and author Peter James have also supported the campaign.

The artwork for the dogs will be revealed at an event on May 26 - this is also the deadline for sponsors to sign up.

Martlets project manager Sarah Harvey said: "Our Snowdog sponsors have a unique opportunity to promote their business and drive footfall in a really fun and creative way. We have been overwhelmed by the response. This is such a great opportunity for the city to be part of a colourful event that will capture the imagination of residents and visitors alike."