Keen cyclists riding naked round the city are an annual sight in Brighton but now the practice is coming to a second Sussex town.

Worthing will join more than 70 towns' World Naked Bike Rides - including more than ten in the UK - in the event which aims to highlight the vulnerability of cyclists in the town and campaign for environmental issues.

Business owner and co-organiser Adam Seaman said, "The World Naked Bike Ride has become a global tradition and is extending to new towns and cities every year. It’s a light-hearted, liberating protest that brings cheers and smiles in its wake.

"Worthing has a huge geographic opportunity in promoting cycling as it’s flat and already has the National Cycle Route running along its promenade. Currently, Worthing is the most dangerous place in West Sussex to cycle, with the greatest number of cyclists and pedestrians killed and seriously injured.”

Up to a hundred riders are expected to assemble at Splash Point by Marine Parade at 11am on July 2, where participants are encouraged to decorate their bikes and bodies with environmental and cycle-friendly messages.

The procession will pass several of the town's key traffic 'stress' areas where historic accidents have lead to the many injuries suffered by cyclists and pedestrians.

“Many people would prefer to cycle but are right in feeling worried about safety. If there was better provision for cycling in Worthing more people would cycle making more space on the roads for those who have to drive.” said co-organiser Debs Butler.

To find out more about the event and how to take part, visit worldnakedbikeride.org/worthing