A MAN had his Rolex watch stolen in a knifepoint robbery at home. 

He answered a doorknock to be confronted by a hooded robber who threatened him with a knife and demanded money. 

The robber took the victim's Rolex watch and iPhone then ran from the flat in Brunswick Place north onto Furze Hill. 

It happened at about 3.15pm on Thursday October 13, police said. 

Detective constable Sarah Townsend said: "Thankfully the victim wasn't injured but was shaken by what happened.

"The Rolex watch was a 21st birthday present and was made in 1995 and has sentimental value for the victim."

The robber is described as 20-22-years-old, with tanned skin, around 5' 10", slim and black beard.

He was wearing a grey hooded top and tracksuit bottoms.

Detectives have produced an e-fit of the robber, pictured, and ask anyone with information to get in touch. 

Email 101@sussex.pnn.police.uk quoting serial 881 of 13/10.