FATBOY Slim has blamed a “vendetta” for bad reviews at his cafe.
The DJ, real name Norman Cook, told a national newspaper that he was trying to have negative comments left on review site Trip Advisor about the Big Beach Cafe at Hove Lagoon removed.
He said: “We’re trying to get the TripAdvisor reviews taken down on the ground they are a vendetta.”
Sixty three out of 129 reviews on the site rated the cafe as poor or terrible.
Negative reviews left over the past six months accused the venue of being dirty and having disorganised staff.
One TripAdvisor Big Beach Cafe review moaned: “This greasy cafe is dirty, messy and in serious need of an update. The staff are seriously overworked.”
But elsewhere on the site the cafe wins plaudits, with one person commenting: “We all love it. It has a real community feel.”
There is concern about the validity of reviews on sites such as TripAdvisor, with suggestions some businesses have been ruined by fake negative feedback.
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